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A new trade group called "The Internet Association" has been formed to represent the interests of large Internet companies. It will begin operating in September, with Michael Beckerman, a former adviser to the chairman of the U.S. House of Representatives' Energy and Commerce Committee, serving as i...

It's not enough to have just a website, or just social media profiles. Businesses need to have both -- and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its ...

Microsoft unveiled the new versions of its Office suite and and Office 365 subscription-based service on Monday. The updated Office has an intuitive design that makes it touch- and stylus-compatible, and usable across a variety of devices running Windows, including tablets and smartphones. It's also...

In response to increasingly aggressive ads in free mobile apps, mobile security firm Lookout on Monday released guidelines to protect consumer privacy and security and promote responsibility among advertisers. The guidelines offer mobile ad providers information about how to target advertising, whil...

Based on the underperformance of its online services division, Microsoft announced Monday that it would be taking a write-down of $6.2 billion. The non-cash, non-tax-deductible income statement charge for the fourth quarter of fiscal year 2012 is for the "impairment of goodwill" related primarily to...

Google announced this week the launch of the Google Compute Engine, an Infrastructure as a Service product that lets users run Linux Virtual Machines on Google's servers. It promises to provide resources to businesses and other organizations that need intensive, short-term computing power to solve h...

All businesses can't afford pricey website designers, which is why Shanti Sosienski was inspired to start DIY Websites Now, a company that teaches people how to build their own. "Basically, we are a collective of designers, programmers and project managers who saw the need to service those potential...

Cellphones have become a primary way for people in the U.S. to access the Web, according to a recent survey released by the Pew Research Center's Internet & American Life Project. Seventeen percent of of cellphone owners surveyed said they surfed the Web primarily with their phones rather than c...

Video engages customers, tells stories and creates brand loyalty like no other medium. As a young entrepreneur, Andrew Angus owned an alternative fuel business. As part of his marketing efforts, he made a brief video explaining the process of making fuel from agricultural residues. The experience ma...

Mike Heaston knows the power of a good cycling event. Get the people out there, biking through the Colorado mountains, and they'll become loyal and steadfast customers. "We're putting on events that people love," said Heaston, owner of EventMarketing Group. "We're creative, and these are our product...

Text messages are intimate, to-the-point, and readable, and they bring marketing messages straight to where people spend much of their time -- their phones. Texting, it turns out, is more than just a series of LOLs or smiley faces between friends. Increasingly, it's also a savvy and effective market...

Engaging the customer has always been fundamental to doing good business. It's just that now that engagement often starts in digital, social media realms. The trick is to figure out how to make one's content as interesting as all the other content that shows up in the newsfeed, and this is where soc...

Fitness instructor and personal trainer Yu Hannah Kim has always believed that fitness should be available to anyone. Now, with the launch of her new site, Yufit, she's making that dream a reality. Yufit offers streaming videos for everything from cardio kickboxing and core burn workouts to yoga and...

When Paul Glover founded Ithaca Hours, a local currency in Ithaca, N.Y., more than 20 years ago, he didn't intend to start a movement. He just wanted to give people in the town a way to invest in their community and each other, even when they didn't have enough traditional dollars to do so. "I saw t...

Travel is, by its nature, an adventure, and alternative travel companies are making it more unpredictable than ever. Want to sleep on an stranger's couch, for instance? There's a company for that: CouchSurfing. "CouchSurfing addresses the human need for connection and delivers inspiring relationship...

It's been difficult in recent years for many people and small businesses to get the loans they need from banks and other traditional lenders, but there are a variety of alternative models. One is person-to-person lending, offered by companies like Prosper, which essentially lets individual people ...

Restaurant owners, dentists, doctors, graphic designers, realtors and everyday people are all doing it: bartering. Though it's an old concept, it's getting a new twist in the world of e-commerce. "This is the new method for an old practice, with e-commerce," said Paul Bocheck, CEO of BarterQuest. Wh...

It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...

Stephanie Allen started making and freezing meals for her own family 16 years ago, developing a collection of recipes that worked especially well. The mother of two knew how important it was to plan and make meals ahead. That experience led Allen to cofound Dream Dinners, now a nationwide company th...

Someone in the mood for a steak can always go down to the grocery store or head out to a restaurant to get one. However, some shoppers prefer to stay home, go online, place an order, and wait for a couple of days for a frozen steak to appear on their doorstep, packed tightly in a Styrofoam container...