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AiBUY has developed an artificial intelligence approach to live online selling that brings shoppable videos to a new level of customer engagement
Whether Walmart succeeds in winning over its customers could directly impact other retailers to follow suit. Either way, a key factor is collecting their insights
We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.
As physical stores enjoy a return of foot traffic from younger consumers, their banking and payment preferences present challenges to retailers.
Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably
A gang of big banks, including Wells Fargo, Bank of America, and JPMorgan Chase, are reportedly preparing to launch a digital wallet product to compete with those offered by tech heavyweights Apple, Google, and PayPal
TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States
Many workers and managers in the United States and the United Kingdom place a higher value on trust in the workplace over financial compensation, according to new research released Tuesday. A survey of 500 workers and managers in the U.S. and U.K. conducted by Osterman Research for cybersecurity fir...
TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...
Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign
Cloudflare's Zero Trust SIM is designed to secure every packet of data leaving a mobile device. After it’s installed, the ZT SIM sends network traffic from the device to Cloudflare’s cloud where its Zero Trust security policies can be applied to the data
Cybersecurity threat intelligence provider Cybersixgill has a new solution to reduce cyber risk by accelerating companies’ time to respond. It delivers what could be the cybersecurity industry’s first end-to-end intelligence tool to combat the CVE lifecycle
Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...
The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at you...
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