Trends

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer engagement strategies.

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight.

Better product images are becoming a key competitive advantage in resale marketplaces, helping sellers build buyer trust, improve listing performance, and compete beyond price.

Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to improve conversions and personalize online shopping experiences.

Meta says it is expanding AI-based age enforcement tools across Facebook and Instagram to identify potentially underage users.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions.

Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens.

AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build confidence and guide ethical use.

Retailers are losing trillions to checkout friction, but new data shows that offering the right mix of payment options can significantly improve conversion rates, especially on mobile.

Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy.

In the print industry, e-commerce success hinges on connecting digital ordering with real-world production. Automation is replacing manual workflows and helping providers scale.

The Buy Now button is losing its luster. Shoppers are intentionally slowing down, stepping away from their screens, and heading back to physical stores.

AI-powered apps are driving higher conversions and revenue, but retention remains weak. High churn, shorter trials, and rising costs expose a gap between early excitement and lasting value.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.