Entertainment

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery

Some analysts contend that Netflix made a big mistake getting into gaming in the first place, and the initiative is destined to fail. Others are less concerned, calling the move "cautious and measured."

Online gambling is at an all-time high in accessibility and popularity. But many betting app developers are rolling the dice blindly without addressing users’ customer experience concerns

Reddit co-founder Alexis Ohanian raised some eyebrows in the gaming world recently when he predicted that play-to-earn gaming would take over 90 percent of the gaming market in five years. Analysts we spoke with are skeptical of his forecast

This decade is going to be known for both an unprecedented amount of change and a lot of companies and people suddenly discovering that the road they were on dead-ended. Let's talk about a some of these upcoming disruptions. Then we'll close with the product of the week, a head-mounted display that ...

Walmart and Netflix are teaming up to sell merchandise pegged to the streaming media provider's content. "The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer," Walmart EVP Jeff Evans wrote in a news release Monday. The new partnersh...

Esports has grown into a major industry that shows no signs of slowing momentum. Indeed, the esports ecosystem is on pace this year to surpass $1 billion in revenue for the first time. We spoke with several esports aficionados to hear what they had to say about the evolution of esports, what's drivi...

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...

For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...

The service, available for U.S. customers only, sends monthly subscribers during each billing period a classic album from the 1960s and '70s by artists such as Pink Floyd, Aretha Franklin and ABBA. "The Vinyl of the Month Club will help new fans start to build a collection of some of the greatest L...

Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, according to Maury Rogow, CEO and creative director of Hollywood's Rip Media Group. The most effective podcast advertising is delivered by the host. While this makes many marketers unea...

A definitive merger agreement has been announced for Amazon to acquire MGM for $8.45 billion. MGM will bring to Amazon's table more than 4,000 movies and 17,000 TV shows. All totaled, MGM productions over the years won more than 180 Oscars and 100 Emmy awards. MGM will continue to operate as a label...

The arts have seen a shift in the last year away from in-person gatherings, but that doesn't mean that performances, showings, and other creative activities have stopped. Rather, they've been transformed, becoming increasingly virtual and digital. We spoke with experts in the arts, design, and marke...

For multichannel video programming distributors to stay competitive, they need to offer multichannel video programming solutions that are not only innovative but user friendly. Smart TV manufacturers need to reduce time to market and provide flexible services. Each can bridge the gap by leveraging R...