EXPERT ADVICE

Managing Google’s Algorithm Updates

With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm.

It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the resul...

Called IndexNow, the protocol uses an API to allow websites to easily notify search engines whenever content is created, updated, or deleted. Once the search engines are notified of updates they can quickly crawl and reflect the website changes in their index and search results.

Botify is not a typical search engine optimization tool. It is a platform to fix a company's indexing issues that helps its customers' businesses rank better, get more traffic, and generate more revenue. Botify's technology turns organic search into an efficient, measurable, and sustainable channel ...

Google's new service aimed at beefing up the search capabilities of retailers' websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the U.S. alo...

Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifi...

EXPERT ADVICE

How to Build an SEO Strategy for 2021

The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Full...

Microsoft is set to step in with its Bing search engine should Google make good on its promise to cut service to Australia in response to a proposed law to make tech firms pay for news content produced by the country's media companies. Australia's Prime Minister Scott Morrison said he has spoken to ...

Search-as-a-service company Algolia on Monday announced its acquisition of Google DNI-funded machine learning startup MorphL to fuel Algolia's new artificial intelligence offering. The company hopes the new service will eliminate barriers to AI implementation and help businesses drive website conver...

DuckDuckGo reached a significant milestone last week when it racked up more than 100 million searches in a single day. While still a paltry number compared to the more than five billion daily searches performed by Google, the milestone is a major one for the search engine that doesn't store any of i...

Google found itself in the crosshairs of government regulators Tuesday as the U.S. Justice Department filed a civil lawsuit against the tech giant for unlawfully maintaining a monopoly in online search services and in search advertising. "This is a monumental case for the Department of Justice and, ...

A warning by Facebook and Google that they may have to curb service to Australia if a controversial law takes effect this year has the Aussies reviewing their options, including setting up a publicly-funded social network. The idea was floated in a report titled "Tech-Xit: Can Australia survive with...

Microsoft has aggressively updated its new Chromium version of the Edge browser with several features that should help you find gifts and save money while remaining safer on the web. Let's talk about these improvements to Edge this week, and we'll close with a new notebook from Gateway, which appear...

Will Elon Musk ultimately purchase Twitter?
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