Analytics

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts, and focusing on customer retention, employee experience, and data analytics.

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

The simplest way to define the difference between customer success and what many companies call customer service is that customer success is about taking care of your customers by providing proactive guidance to help them achieve their desired business outcomes.

Shopping cart and checkout abandonment occurs millions of times daily for online retailers. Let's cover how to measure and improve these e-commerce abandonment issues using 'cartalytics'.

Supply chain issues have haunted businesses during the past several months. Given the status of the pandemic and other challenges, they probably won't be resolved any time soon. We spoke with several experts to get their perspective on what's going on with supply chains and how online sellers can ad...

Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesse...

Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the resul...

New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their competitors. Nearly three-quarters of respondents to a survey of 1,500 consumers said their reason for "bouncing" off an e-commerce site res...