One of the world’s wealthiest business moguls is putting his cash where his social media beliefs are. Twitter on Monday announced it entered into a definitive agreement for Elon Musk to purchase the social media platform for some $44 billion.

Let’s talk about why Elon Musk likely got the offer of a board seat from Twitter, why he probably turned it down, and what will happen to his “hostile takeover” attempt.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report on the growing a...

A surge in using the new marketing channel called social commerce requires online retailers to adapt their selling strategies to succeed. For that new marketing platform to get results for sellers, however, brands must recognize that traditional e-commerce and social media marketing are not the same...

Facebook, Twitter and Google have made moves to prevent their platforms from being weaponized by purveyors of misinformation about the crisis in Ukraine. At the same time, Elon Musk has activated his Starlink satellite internet service over the country and has begun sending the hardware citizens wil...

Market watchers expect social commerce to grow exponentially over the next few years. As businesses prepare their strategies to move forward in 2022, they should consider the impact of these five important social commerce trends.

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4 Tips To Attract a Younger Customer Base

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times.

The biggest breach of the period was actually a combination of several cyber smash-and-grab operations over the years that contained 3.2 billion unique email and password combinations from Netflix, LinkedIn and other online outfits.

Shopping on social media platforms is growing at a torrid pace -- three times faster than traditional e-commerce platforms. Most of that growth will be driven by Gen Z and millennial shoppers, reported Accenture, which defines social commerce as shopping on a social media platform where a person's e...

Social media giant Facebook has a new name -- Meta. "From now on, we're going to be the metaverse first, not Facebook first," CEO Mark Zuckerberg said at the company's Connect 2021 conference when announcing the corporate name change. The new name reflects his view for the company's vision of the me...

Facebook is putting its plans to launch a version of Instagram for kids on hold. The move comes following a report in the Wall Street Journal that Instagram is harmful to young people and congressional pressure to scrap the project. Although Instagram is putting Kids on hold, Adam Mosseri, the head ...

The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via soc...

Trust in sources that we depend on for business and personal decisions is critical. A platform that aggregates opinion and news should be held to the highest standard of trust and honesty. Last week we heard that Facebook's moderating system XCheck gives special privileges to some celebrities and po...

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...

If your employer enacted a 4-day workweek with a fixed day off for everyone, which schedule would you prefer?
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