It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

Product returns are an unavoidable part of running an e-commerce business. They can't be eliminated, so offering the option to return items can be a vital part of a business's strategy. As the adage goes: "If you have too few returns, you're not selling enough." Still, most e-commerce businesses wou...

EXCLUSIVE INTERVIEW

How Merchants Can Better Battle Chargebacks and Fraud

Cash flow concerns and fraud are going to be a menace to both retailers and consumers this holiday shopping season. One of the biggest shopping headaches this year will be a much earlier start to the chargeback cycles. Jeff Wixted, vice president of marketing and client solutions at Accertify, discu...

Closing physical storefronts in favor of internet-based direct-to-consumer selling options is not necessarily the best approach for typical store owners, according to Mark Delaney, retail industry consultant at Zebra Technologies. The E-Commerce Times heard more from Delaney in a wide-ranging conver...

What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services -- understanding their motivations, lifestyles, opinions, and attitudes. Let's first explore...

Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why plan...

The holiday season is big business for e-commerce, but this year will be very different across every platform. Brands should focus on profitability over sales volume, because even though Amazon will again see record sales, the game has changed more so than any previous year. Let's examine why the ke...

The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via soc...

Are you looking for a way to reinvent the traditional vendor marketplace? Consider adding composable commerce to your bag of tricks. This marketing approach enables businesses to bring to their brands a distinct method to continuously optimize their customers' experiences.

This year's back-to-school season is a true "Back to School!" that's driving increased spending and demand for clothing, school supplies, computers, athletic equipment, and other products. To successfully navigate the chaos, shoppers will turn to reviews from their peers who have first-hand experien...

Many businesses find themselves launching open-source products at a rapidly accelerating pace without truly understanding either the benefits that come with it or the potential pitfalls that must be avoided. Let's talk about what open source means to your business, and how you can leverage it to ser...

EXCLUSIVE INTERVIEW

Supercharging Customer Retention

AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan...

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how r...

With resale appealing to a growing share of consumers, chief among them Gen Z, more brands are jumping on the bandwagon. Levi's, Lululemon, and Nike all launched in-house resale programs over the last year. However, the rise of resale comes with many challenges for e-commerce brands and marketplaces...

How does the quality of customer service delivered by government compare to that of the private sector?
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