Svaha USA is an STEAM-themed clothing and accessories brand whose online store is changing the face of women’s and children’s apparel. Svaha celebrates women in all fields of endeavor and confronts gender stereotypes with bright, fun clothes to allow kids’ imaginations to soar.

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B2B Funding Firms Banking on Embedded Finance

Embedded finance is on the rise in both the business and consumer payments markets. Analysts project its revenue will reach $1.91 trillion as adoption expands by 2028. This steady acceptance is opening fintech operations to a wide range of marketplace opportunities.

Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...

Gen Zers do not balk at paying more for sustainable products or from brands that share their social and political views. But without providing convenient payment methods, retailers are conducting a losing proposition.

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its...

Amazon alleges that the administrators of more than 10,000 Facebook groups have attempted to orchestrate the placement of bogus reviews on Amazon in exchange for money or free products.

Some businesses are tackling the changes in e-commerce head on, while others are simply getting left behind. For these laggard retailers, the message is clear: customers are no longer in your stores, but instead your store is their world, regardless of channel.

E-commerce marketing isn’t about choosing paid advertising over an inbound strategy. Instead, businesses should use the two to work in conjunction. In other words, paid media is putting the fuel on the fire — inbound is the steady burn.

Fluid Commerce, an e-commerce transactions platform, eliminates the need for credit cards, bank accounts, and third-party processors. The patented technology works within and across e-commerce networks, including the metaverse, digital games ecosystems, the sharing economy, and super apps.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

As merchants begin to adopt crypto payments, currency preference will be an important factor. Both customers and merchants have expressed a desire to transact with the highest market cap currencies and stablecoins which are less volatile and offer increased scalability.

Got Crypto? Make sure you own and have access to it in a secure digital stronghold. Having self-custody of your crypto keys and managing your digital assets can help stave off digital bankruptcy or loss through theft.

Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers.

The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.

Will Elon Musk ultimately purchase Twitter?
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