Recent shifts in consumer behavior will significantly impact brand sales this year and beyond. Brand marketers need to refocus efforts on planet sustainability; otherwise, they risk losing their consumer bases to brands that do
With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers
Microsoft may have ushered in a paradigm shift with the release of new versions of its search engine, Bing, and web browser, Edge -- both now powered by artificial intelligence
Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably
The most popular search engine on the internet may be headed for some rough sailing in the next one or two years, according to the creator of Gmail
The baseline of personalization still involves the consumer experience. Staying ahead of the trend is essential to make informed decisions. Expect the following three personalization trends to make an impact in 2023
A gang of big banks, including Wells Fargo, Bank of America, and JPMorgan Chase, are reportedly preparing to launch a digital wallet product to compete with those offered by tech heavyweights Apple, Google, and PayPal
Retailers who want to avoid losing revenue and having customers defrauded need to understand how fraud is happening now. Let's explore how to cope with these prevalent tactics being used by fraudsters
TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States
Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogu...
Metaverse constructors are still figuring out how to detect who is visiting virtual stores, where and when they visit, how and for how long they interact with products, and why they engage with specific content
With the current economic climate and biting inflation, shoppers worldwide desperately seek the slashed prices and mass discounts offered in the infamous after-holiday and January sales. Businesses must harness technology and digital transformation in order to make the most of the post-Christmas sho...
TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...
Need a last-minute corporate gift idea? Consider a branded e-gift. Distributing quality e-gifts to employees, partners, and prospects can help ease the stress of finding the perfect corporate gift over the holidays
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