As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.

Cybercriminals in 2022 will move from identity theft to identity fraud, predicted the Identity Theft Resource Center. Bad actors are accumulating personal identifying information, but they're not using it to target consumers as much as they used to do. Rather, they're using it in credential attacks ...

Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesse...

Holiday shoppers can expect to see a lot of out-of-stock warnings online this year, but that won't discourage them for opening their wallets to buy gifts for loved ones. According to retail sales watchers, consumers have launched their holiday shopping earlier than ever, spending US$72.4 billion onl...

Imagine finding out that your neighbor's identity was stolen and their life savings cleaned out by criminals who entered through their 'smart' washing machine. Ridiculous, you say? Well, have you checked your home Wi-Fi network lately? You might have several connected household gadgets and other dev...

People are freaking out about reports of NSO Group's Pegasus surveillance tool being used to spy on journalists, political dissidents, and other opponents of regimes worldwide. It's disheartening, and worth discussing. But why are we shocked? In Pegasus' case, the game theory is clear: some company ...

Policymakers should be fostering the use of artificial intelligence in making workforce decisions, not inhibiting it, according to the Center for Data Innovation. In a report released Monday, the global think tank called on governments to encourage AI adoption and establish guardrails to limit harms...

The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes t...

One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field to find out what's happening to make logistics more s...

Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisel...

Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifi...

Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's exam...

Thousands of hacker attacks were launched on a network of smart home devices designed by researchers to assess the risk the gadgets pose to consumers. During the initial week the "honeypot" network was online, 1,017 unique scans or hacking attempts were directed at the devices on the net, which incl...

Microsoft recently disclosed that it too was no doubt a victim of the same Russian-based hacker gang responsible for the SolarWinds onslaught. As some of the details surrounding the cyberattack become known, the bleak disclosures might justifiably cause a sniffled gasp indicating that if Microsoft c...

How does the quality of customer service delivered by government compare to that of the private sector?
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