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ECommerceTimes.com
June 17, 2019
effective e-commerce personalization requires integrating the customer experience from shopping to delivery
A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to welcome their customers. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX. "To do that you need to know and anticipate their wants and needs." [More...]

June 15, 2019
retailers should implement globally distributed cloud architectures instead of relying on one cloud service provider
It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster ROI can usually be realized. Best of all are the unmatched agility and scalability of the cloud. [More...]

June 14, 2019
online businesses can take steps to protect customers' data while personalizing their experieince
I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, I surf in private mode, and I report ads that are not relevant to me. [More...]

June 13, 2019
although more people are connected to the internet the rate of growth is trending downward
More than half the world's population -- 3.8 billion people -- have access to the Internet and that may not be a good thing for business, according to digital savant Mary Meeker's Internet Trends 2019 report. Global Internet user growth has slowed to 6 percent year over year, down from 7 percent, noted the Bond Capital general partner. The Asia-Pacific region leads in both users and potential. [More...]

June 13, 2019
companies that use confusing or deceptive practices won't keep customers for long
Recent events have led to many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it means confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies. Confronted with such a BS barrage, the opponent may try to refute each assertion, which is a losing proposition. [More...]

June 12, 2019
the trade dispute between china and the united states will cause permanent damage to the tech industry
While trade disputes between countries are nothing new and seldom are remembered, the ongoing one between China and the United States may change the course of the electronics industry going forward. In the beginning of the dispute proposed tariffs excluded electronics for the most part. The U.S. even modified some initial proposals to avoid impacting Apple and other U.S. tech companies. [More...]

June 11, 2019
online advertising may be taking a much greater toll than previously feared suggests a new report
Fraudsters have been stealing online advertisers blind -- to the tune of $23 billion, based on a report from Cheq. Indirect economic and social costs might increase the total to $30 billion. Marketers have been wasting billions of dollars on digital ads that never reach buyers' eyes. Up to 30 percent of ads are impacted by fraud that affects 21 trillion online ads each year. [More...]

June 10, 2019
Salesforce has announced an all-stock deal to acquire analytics powerhouse Tableau Software. Salesforce will pay 1.103 of its shares for one Tableau share. The deal is expected to finalize by the end of October, about a month before Dreamforce. A number of questions arise from this deal. For instance, why do it at all? Why keep the companies separate, and what will their relationship be like? [More...]

June 7, 2019
brands increasingly will find new opportunities and with them new challenges on facebook
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities. [More...]

June 6, 2019
costco investors benefit from its unfriendly customer practices
I am a reluctant Costco shopper. My wife is one of the many who really love the chain. Me... not so much. Seriously -- someone should knock Costco's top officials on the head and wake them up to the need to focus on their customers. After all, it's the customers who make Costco successful. When my family owned lots of retail stores, I learned many important lessons that Costco needs to learn. [More...]

June 5, 2019
James Cook University MBA
There are many benefits to running an e-commerce business, whether you operate purely online or not. Online transactions allow you to expand your reach and service more customers. However, there are challenges to conducting business online. Here are some specific skills that e-commerce business owners need to develop in order to be successful. [More...]

June 5, 2019
a us house subcommittee has opened a new investigation of anticompetitive behavior in the tech industry
The U.S. House of Representatives Antitrust Subcommittee has opened an investigation into competition in digital markets, increasing the pressure on big tech companies over antitrust issues. The subcommittee is part of the House Judiciary Committee. The bipartisan investigation will include a series of hearings on antitrust, commercial and administrative law about the rise of market power online. [More...]

June 4, 2019
stripe chargeback protection
Payment processing company Stripe has launched Chargeback Protection, a machine learning-based system to limit the impact of fraudulent credit card transactions on merchants. A chargeback is a demand by a credit card provider for a retailer to make good on a fraudulent or disputed transaction by repaying the full purchase amount plus a chargeback fee. [More...]

June 4, 2019
through its trailhead education program salesforce is nurturing the next generation of tech workers
Salesforce has used its Trailhead learning system to teach developers how to program on its Lightning platform for more than five years. The company last week completed its fourth highly successful TrailheaDX conference, which attracted 14,000 people to the Moscone Center in San Francisco. There are plenty of good reasons for Salesforce to be in the software-coding-education game. [More...]

June 3, 2019
protecting a brand against cyberthreats must include attention to domain name security
Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and increased possibilities for brand abuse. Added to that mix is the ever-present cyberthreat. [More...]

How important is a candidate's knowledge of technology in winning your vote?
Extremely -- technology is at the center of most of the world's big problems and solutions.
Very -- a candidate who doesn't understand technology can't relate to young people.
Somewhat -- a general understanding is sufficient.
Not very -- choosing good advisers is more important than direct knowledge.
Not at all -- technology is often a distraction from more important issues.