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AI agents are compressing the shopping funnel and changing product discovery, requiring brands to rethink visibility, trust signals, and marketing...

Elizabeth Brooks of Brkthru explains why brands must influence shoppers before they search and which metrics matter most...

Multi-platform sellers lose time and productivity switching between tools. New AI approaches aim to simplify operations across e-commerce channels...

Shoppers are taking a more deliberate approach to buying, relying on reviews, search, and multiple sources to validate products before...

Whatnot and Shopify are streamlining live commerce by synchronizing inventory and orders, helping merchants expand sales channels more efficiently...

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer...

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight...

Better product images are becoming a key competitive advantage in resale marketplaces, helping sellers build buyer trust, improve listing performance,...

Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to improve conversions and personalize...

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase...