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Compared to last year, my holiday shopping budget this season is...
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Live Commerce, Shoppable Videos Turn Viewers Into Buyers

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts...
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Avoid Being the Next Victim of Account Takeover Fraud

A recent report highlights the staggering growth of ATO fraud online. In the U.S. alone, around 24 million households have...
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Brands Put Shoppable Video Ads in the Marketing Toolbox

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their...
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How To Capitalize on Holiday Offers To Drive E-Commerce Sales

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases...
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Adobe Sees 2022 Holiday Season Sales Hitting $209.7B Online in US

Adobe expects consumers to start spending on holiday gifts earlier this year, starting with Amazon's second Prime Day event of...
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Post-Pandemic E-Commerce Signals Refocus on Omnichannel Operations

Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of e-commerce...
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The Future of E-Commerce Payments in the Metaverse

Is the metaverse an effective sales channel for retailers? The answer at the present time for most is no. To...

Zero Trust SIM Boosts BYOD Security

Cloudflare's Zero Trust SIM is designed to secure every packet of data leaving a mobile device. After it’s installed, the...
marketers

Marketing Advice in a Troubled Economy: Increase Spend or Lose Sales

Businesses should be increasing their market spend as a key strategy to weather the current economic setbacks. Not doing so...
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New Intelligence Platform Helps Businesses Sidestep Cyberattacks

Cybersecurity threat intelligence provider Cybersixgill has a new solution to reduce cyber risk by accelerating companies’ time to respond. It...

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