There is a well-known joke among security professionals: Q: "What does IoT stand for?" A: "Internet of Threats." Sadly, this joke is our reality. An estimated 20.4 billion Internet of Things devices will be deployed by 2020, according to Gartner, in what some have dubbed "the fourth industrial revolution." These connected devices are being manufactured to streamline everything we do. [More...]

Defending against foreign interference in American elections is one of the priorities Facebook CEO Mark Zuckerberg said he has been focusing on this year. The issue is highly sensitive, and it is one that has garnered a great deal of discussion in media reports and on the Web. Special counsel Robert Mueller warned in a court filing this spring that foreign interference efforts were still going on. [More...]

The European Parliament on Wednesday approved a directive aimed at protecting the intellectual property of copyright holders on the Internet. It would require online platforms to scrutinize content their users post online and enter licensing agreements with rights holders. The Parliament approved the copyright directive with a vote of 438-226, with 39 abstentions. [More...]

At the last Dreamforce, Salesforce introduced a new cloud dedicated to philanthropy, and the company began delivering on a three-part strategy this year. The Salesforce Philanthropy Cloud is a product of what used to be called the "Salesforce Foundation" but now is referred to as "Salesforce.org." The idea is not rocket science. The new cloud is designed to be a meeting place that facilitates interactions between nonprofits and funding sources. [More...]

7-Eleven has begun accepting Apple Pay, and Google Pay at participating U.S. stores. The stores will add support for the services throughout this month. The convenience store chain has more than 66,000 stores in 17 countries worldwide; 11,800 are in the United States. "A 7-Eleven is a 'hit-and-get' kind of experience," noted Michael Jude, program manager at Stratecast/Frost & Sullivan. [More...]

Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon. [More...]

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's population. This powerful group of 7.7 billion consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem that your website should mirror this lightning-quick attention span. [More...]

ShipBob, which offers Amazon-type fulfillment services to small and mid-sized businesses, on Thursday announced it had raised $40 million in a Series C funding round led by Menlo Ventures. ShipBob's end-to-end fulfillment solution involves a drop-ship model that lets clients deliver packages in one to two business days. Partners include Amazon, BigCommerce, Shopify and other e-commerce platforms. [More...]

American consumers' attitudes toward Facebook appear to be cooling, based on the results of a Pew Research Center survey. Forty-two percent of the roughly 4,600 people who responded to the May poll said they had taken a break of several weeks from checking the platform. "Facebook's probably losing subscribers for a number of reasons," said Frost & Sullivan's Michael Jude. [More...]

"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electronically. Social is the perfect way to know more about somebody, and that's actually your job." [More...]

Google has announced new steps to combat the placement of fraudulent tech support ads on its platform. The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads. There are many legitimate providers that offer local or regional services, or affordable support for out-of-warranty products. [More...]

E-commerce continues to become more competitive as large companies like Amazon, Target and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly SMBs. How can SMBs compete? Not only is competing possible, there are many SMBs that have been finding exceptional success. [More...]

Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it. [More...]

Verizon Wireless made a big mistake last week. Like it does with all users who go above their wireless data thresholds, it slowed the wireless data connection to firefighters battling blazes on the West Coast. Errors such as this are becoming a growing problem as we depend more on smartphones and wireless service. I was caught in an awkward position with wireless service myself last week. [More...]

American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company's CRM. Maybe it should have been. [More...]

In the competitive IT world, vendors must be alert to major changes within the potential customer base. The U.S. government increasingly has been using its status as the world's single largest IT customer to acquire products and services at competitively favorable costs. U.S. government spending for a combination of legacy IT operations and new projects has reached some $90 billion annually. [More...]

In tech parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. [More...]

There's an emerging theme in sales and marketing that I expect could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security, analytics and machine learning, the IoT, and blockchain, but what's under the radar is the practical application of much of this to marketing and sales. [More...]

Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence is clear: Internet shopping is the most popular online activity. [More...]

AdTheorent, which offers a machine learning platform for advertisers, has announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions, AdTheorent noted. [More...]

Braavo Capital announced it has raised $6 million in Series A funding, and converted $2 million in seed capital from investors, bringing the total equity raised to date to nearly $8 million. Braavo, which claims to be the first company to offer Capital as a Service to mobile app entrepreneurs and developers, will use the funds to add personnel to further its mission. [More...]

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories." [More...]

Atlatl Software has unveiled its bCommerce Visual Configurator, which gives manufacturers access to the company's 3D Visual Configurator via Web browsers. B2B buyers can use it on manufacturers' websites to make selections and pass them on to the manufacturers' sales reps in real time. Customer and configuration information in bCommerce is captured in Atlatl's QuoteBooks Cloud. [More...]