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ECommerceTimes.com
July 18, 2018
smart tv companies should make personal data collection transparent and opt in
Did you know that fancy smart TV sitting in your living room, kitchen, bedroom or bathroom actually may be watching you? Sorry to break it to you. It's another example of amazing modern technology designed to help marketers while striking a blow to privacy. Then again, we haven't had privacy in more years than I can remember. There are two ways to look at this. If you are a marketer, you love it. [More...]

July 18, 2018
sonobi and liveramp partner to deliver better tools for targeted marketing
Sonobi and LiveRamp have partnered to help marketers improve targeting. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engine that understands the visitation patterns of an individual user across the open Web," said CEO Michael Connolly. [More...]

July 17, 2018
small e-commerce businesses should have a plan for addressing political and social controversies
A national debate over civility erupted after Stephanie Wilkinson, a co-owner of a Red Hen restaurant in Virginia, asked White House Press Secretary Sarah Huckabee Sanders to leave. That wasn't the only consequence of the incident, though. Restaurant owners in various parts of America whose businesses had the words "red hen" in their name were deluged with a storm of angry reactions. [More...]

July 17, 2018
salsforce has acquired marketing analytics firm datorama
Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added. [More...]

July 16, 2018
video is a valuable tool for e-commerce brand building, advertising and marketing, and product sales
Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise," said Chris Lueck, CEO of FastSpring. "It pays to take the extra time and effort to incorporate video into your strategy." [More...]

July 14, 2018
an expanding trade war could threaten subscription software services
So far, the looming trade war is limited to actions and reactions related to durable things that trade throughout the global economy. Will that remain the battleground? Or should we expect greater contentiousness around services -- specifically, SaaS, and CRM in particular? Retaliation for U.S. trade initiatives so far has been aimed at things produced by Trump-leaning industries and states. [More...]

July 13, 2018
a truecommerce and shopify platform integration will help online smbs compete more effectively
TrueCommerce has announced the integration of its unified commerce solutions with Shopify, a cloud-based, multichannel commerce platform. Shopify powered more than 600,000 merchants across 175 countries as of last August. The new offering will give Shopify merchants a unified scheme for greater integration across all commerce channels within a business' systems and supply chain network. [More...]

July 12, 2018
dominance of mvno market could be an issue for t-mobile and sprint merger
T-Mobile and Sprint have embarked on the road to a merger, creating some consternation among competitors. One concern that the combined company would have too much power as a mobile virtual network operator -- possibly controlling as much as 40 percent of the MVNO marketplace. The question is, should regulators require the new company to do something about this prior to approving the deal? [More...]

July 12, 2018
maritzcx preconfigured b2b cx templates help improve enterprise decision making
MaritzCX has unveiled preconfigured B2B CX templates that monitor key financial indicators; metrics for customer touchpoints, including NPS and OSAT; business-specific outcomes; and overall account performance. Integrated into the MaritzCX Technology Platform, "the dashboards become a hub that aggregates all of the data being monitored," said Jennifer Rubin, MaritzCX associate practice leader. [More...]

July 11, 2018
members of congress sent a letter asking alphabet and apple to answer data privacy questions
The House Committee on Energy and Commerce has written Alphabet CEO Larry Page and Apple CEO Tim Cook demanding information on their companies' practices with regard to third-party access, audio and location data collection. "This is a huge issue," said Consumer Watchdog's John Simpson. "People are becoming aware of how much data about them is being sucked up by their smartphones." [More...]

July 11, 2018
exclusive interview with miller heiman group ceo byron matthews on sales enablement and crm 4.0
"There's a gap in performance across B2B selling, because buyers are innovating faster than sellers are getting better at selling," said Miller Heiman Group CEO Byron Matthews. "Sales enablement's function is to try to close that gap. It's not sales operation ... . It's more strategic, in terms of trying to drive sales performance by getting better content and coaching services for salespeople." [More...]

July 9, 2018
investors can realize high returns by flipping underperforming micro e-commerce sites
Flipping assets is nothing new -- just turn on HGTV to find countless house-flipping shows. The concept is simple: You buy an underperforming property, make some upgrades, and sell it for more than what you put in. Flipping real estate is no easy venture, though, and investors regularly lose money. The good news is that you can apply the flipping concept to much simpler fields. [More...]

July 7, 2018
this year's spring trade shows illuminated some important trends in crm
The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn't appear to be slowing down. As an industry, it's rated at about $35 billion in revenues. [More...]

July 6, 2018
women owned firms on social media
Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. "By nature, women tend to be more social," observed Rob Enderle, principal analyst at the Enderle Group. [More...]

July 5, 2018
for effective cybersecurity management it's important to take both a narrow and a broad view
There are times when looking at something narrowly can be more effective than taking a wider and more comprehensive view. If you don't believe me, consider the experience of looking at organisms in a microscope or watching a bird through binoculars. Distractions are minimized, allowing optimal evaluation and analysis of what's under investigation. [More...]

June 30, 2018
the voice of the customer may be the best mechanism to drive change in sales marketing and support operations
Before I was a parent, I was a youth leader. As individuals, teens had unique personalities, skills and stories, but one thing that was universal was the effect that parental communication had on them. Whether it was a criticism, a suggestion, or merely a bit of helpful information, the teens tended to look down on it, or even become hostile toward the messenger. [More...]

June 30, 2018
oracle reported impressive growth in q4 driven by strong growth in its cloud services
Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017. [More...]

June 29, 2018
ecommerce companies can reduce fraud by making user data less valuable to cybercriminals
Retailers' biggest worry is increasing e-commerce fraud -- including data breaches, targeted attacks and card-not-present fraud -- according to a report from the Federal Reserve Bank of Minneapolis. Online fraud is one of the biggest challenges facing retailers, with CNP fraud being one of their top worries. CNP fraud will hit $71 billion over the next five years, Juniper Research has forecast. [More...]

June 28, 2018
the trump administration is promoting technology business management for greater transparency and to cut costs
Vendors seeking to crack the largest single global customer for information technology -- the U.S. government -- should keep a sharp eye on the ever-changing contract landscape. One of the recent changes initiated by the Trump administration for managing federal IT contracting focuses on the use of technology business management to improve the IT acquisition process. [More...]

June 27, 2018
the repeal of net neutrality rules could make it harder for e-commerce smbs to compete
E-commerce SMBs are likely to be hit hard by the United States Federal Communications Commission's repeal of Net neutrality earlier this month. The move will let Internet service providers block and manipulate Internet usage and discriminate against users at will, according to critics. Various public interest groups have challenged the FCC's repeal of Net neutrality in the U.S. Court of Appeals. [More...]

June 27, 2018
teamsupport has added sentiment analysis powered by ibm watson to its b2b customer support
B2B customer support firm TeamSupport has added sentiment analysis technology, powered by IBM's Watson, to its customer relationship platform. The new tech provides automatic text analysis of email or chat responses to assess how a customer feels, so customer support teams can prioritize and personalize their outreach efforts. It includes predefined categories such as "satisfied" and "frustrated." [More...]

June 26, 2018
with careful planning ecommerce companies can reap rewards by expanding globally
If you operate an e-commerce company, the world is at your fingertips, and global markets offer the enticing promise of increased visibility and sales. "International expansion is a great way to mitigate risk and reliance on a single market for all your sales," noted Chris Vincent, global CEO of Practicology. How to get started may seem murky, though. [More...]

June 26, 2018
cloud-services
Although Oracle was one of the last major enterprise software vendors to move to the cloud, it has embraced the idea of creative destruction in breathtaking ways. With BYOL -- Bring Your Own License -- the company has inspired a movement of its traditional software customers to its infrastructure cloud. It continued the translation exercise with Oracle LaunchPad, a new online learning platform. [More...]

June 25, 2018
weak cybersecurity makes the healthcare internet of things ripe for hackers
The healthcare industry has been moving toward medical equipment connectivity to speed up data entry and recording, as well as improve data accuracy. At the same time, there has been a shift toward incorporating consumer mobile devices, including wearables. "The demand for connected devices has increased rapidly in recent years," noted Leon Lerman, CEO of Cynerio. [More...]

June 23, 2018
amazon's try-before-you-buy wardrobe service is now open to all prime members
Amazon has opened Prime Wardrobe to all Prime members, after beta-testing the service on an invitation-only basis for a year. Prime Wardrobe is included in Amazon Prime memberships at no additional charge. "This is going to be an immensely valuable service for Amazon which will increase consumers' confidence in buying apparel from the company," said Nikki Baird, VP for retail innovation at Aptos. [More...]

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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.