E-Commerce Times Home Page

Standalone customer data platforms are giving way to broader enterprise suites as vendors integrate customer data, analytics, AI, and engagement...

Adobe research found consumers quickly forget advertising, creating new challenges for brand recall and discoverability as AI influences how people...

Many SMBs use AI to save time, but the greater opportunity is using it to engage customers, improve conversions, and...

AI agents are compressing the shopping funnel and changing product discovery, requiring brands to rethink visibility, trust signals, and marketing...

Elizabeth Brooks of Brkthru explains why brands must influence shoppers before they search and which metrics matter most...

Multi-platform sellers lose time and productivity switching between tools. New AI approaches aim to simplify operations across e-commerce channels...

Shoppers are taking a more deliberate approach to buying, relying on reviews, search, and multiple sources to validate products before...

Whatnot and Shopify are streamlining live commerce by synchronizing inventory and orders, helping merchants expand sales channels more efficiently...

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer...

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight...