April 24, 2018
Users of Google's Gmail have been receiving spam that appears to have been sent from their own accounts. Google said it was aware of a spam campaign impacting a "small subset of Gmail users" and was taking measures to protect against it. The attackers used forged email headers to make it appear that users were sending emails to themselves, which led to those emails appearing in their sent folders.
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April 24, 2018
Building a community around a brand is an important part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking people to buy
from them, the community-minded brand invites people to buy
into their brand."
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April 23, 2018
Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicates the poll of more than 650 technology vendors and buyers.
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April 20, 2018
The U.S. government has launched two new programs designed to modernize and upgrade IT performance at federal agencies. Each program will involve significant participation of private sector providers as both advisors and contractors for IT equipment and services. The first program involves the creation of a federal Information Technology Modernization Fund to facilitate IT investments.
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April 19, 2018
Best Buy will be the exclusive retailer for Amazon's next generation of Fire TV Edition smart TVs in the U.S. and Canada, under a new multiyear partnership. Best Buy will carry more than 10 4K and HD Fire TV Edition models starting this summer. The new smart TVs will feature the Fire TV experience built-in, allowing viewers to enjoy live TV
programming as well as streaming content.
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April 18, 2018
Apple plans to launch a news subscription service within the next year. The new service reportedly will combine features from its recent Texture acquisition and Apple's existing news app. Texture's technology and its employees will be integrated into the Apple News team, which will build the new service. The company will split revenues with publishers.
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April 18, 2018
The security skills gap has become a topic of acute interest among practitioners responsible for building security teams for their organizations -- and keeping them running smoothly. It impacts everything from how they staff, how they cultivate and develop their workforces, and how they train, to the operational controls they put in place, and potentially numerous other things.
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April 18, 2018
Demandbase officially announced ABM Analytics during its annual ABM Innovation Summit. The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "AI gives B2B marketers a clear view into the behavior of their target accounts," said CMO Peter Isaacson.
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April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
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April 17, 2018
McAfee has introduced its Cloud Workload Security v5.1, which represents the first solution for open source containers. McAfee CWS v5.1 secures Docker workload and servers in public and private cloud environments by quarantining infected workloads and containers in a single click. McAfee CWS addresses "key security, compliance and governance requirements," said SVP Rajiv Gupta.
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April 17, 2018
After nearly a decade of company building, Zuora last week went public, valuing itself on the open market at roughly US$2 billion after gaining 43 percent on its first day of trading. Those outlines don't reveal the importance of Zuora generally, and subscription billing systems in particular, to the rapid evolution of the subscription economy and CRM.
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April 16, 2018
Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.
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April 13, 2018
Following two days of often contentious exchanges between members of Congress and Facebook CEO Mark Zuckerberg, the focus in Washington and Silicon Valley has shifted from how Facebook plans to change its data practices to how to implement some of those plans. The company already has taken steps to give its 2 billion monthly active users more control over their data.
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April 12, 2018
Unified communications is coming on strong and growing fast. It is positioned as the next big step forward in the communications industry, both wireline and wireless. In the past, companies of every size had to have telephone gear -- like an expensive and complicated private branch exchange -- that was paid for, installed and continually updated. The rise of UC has replaced that burden.
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April 12, 2018
Facebook CEO Mark Zuckerberg on Wednesday endured a second day of congressional criticism during a hearing of the House Energy and Commerce Committee. His appearance followed an intense session with two Senate Committees a day earlier. Some members of the House committee questioned whether Facebook tracked users offline. Some blasted what they claimed were repeated instances of censorship.
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April 11, 2018
Facebook CEO Mark Zuckerberg conceded that the company failed to inform the FTC that Cambridge Analytica had gained improper access to personal data belonging to millions of Facebook members, despite its 2011 settlement with the commission over earlier complaints of unauthorized data sharing. Zuckerberg made the admission at a joint hearing of the U.S. Senate Commerce and Judiciary Committees.
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April 11, 2018
Worldwide CRM software revenues totaled $39.5 billion in 2017, eclipsing DBMS, the former market leader. DBMS had worldwide revenues of $36.8 billion last year, and it "has been the biggest software segment for years, noted Julian Poulter, research director at Gartner. CRM software will be the fastest-growing software market in 2018, with a growth rate of 16 percent, Gartner predicted.
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April 10, 2018
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it.
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April 10, 2018
We should start discussing what's beyond CRM. I chose the word "beyond" advisedly. CRM is far from dead or even in decline, so "after" would be incorrect. However, CRM already has changed so much that it may be time to rethink it. Also, many of the tangential technologies that have turbocharged CRM in the last few years, like social media, have drawn so much attention that some analysis is due.
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April 9, 2018
Facebook reportedly allowed CEO Mark Zuckerberg and other senior executives to delete messages from recipients' inboxes and chat threads, but it did not disclose the practice or offer the same capabilities to users. Facebook began using the tool after the 2014 hack of Sony Pictures to protect executive communications. Facebook later said it would make the feature available to all users.
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April 6, 2018
An alarming number of major U.S. retailers, industrial firms, government agencies and other organizations have been hit in a recent wave of cyberbreaches that may signal increasing vulnerability for consumers and businesses alike. The attacks have exposed millions of consumer payment cards to fraud. Cyberthieves have used a variety of methods to infiltrate corporate computer systems.
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April 5, 2018
Facebook has taken down more than 270 pages and accounts operated by the Internet Research Agency, a Russian troll farm, CEO Mark Zuckerberg announced Tuesday. IRA trolls and ads were involved in Russia's attempts to interfere with the 2016 United States presidential elections, and the trolls have published hate speech and incitements to violence on their Facebook pages.
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April 5, 2018
A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a compelling, emotional reason to want to be connected to your company.
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April 4, 2018
Nearly half of all the small businesses that participated in a recent survey said they handled their mobile application development in house, in part to cut costs and speed time to deployment. Forty-six percent used in-house staff to develop critical mobile applications in an effort to drive new business. Forty-one percent used freelancers or consultants to develop mobile apps.
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April 4, 2018
Andrew McAfee and Erik Brynjolfesson, who teach at MIT's Sloan School of Management, started writing about the impact of artificial intelligence and machine learning almost a decade ago. Their early books provided deep insights into the way the era we live in would unfold. A lot of their ideas were on display last week at TrailHeaDX: The Salesforce Developer Conference in San Francisco.
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