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ECommerceTimes.com
Salesforce Commerce Solution Guide
April 18, 2019
with automated processes smbs can ship as efficiently as major e-commerce companies do
E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 percent share of that total, and 51.9 percent of all retail growth. That is substantial. [More...]

April 17, 2019
with a multitude of sales tax rates and rules retailers need an automated system to manage returns
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers expect. Delivering that efficiency and convenience comes with challenging operational intricacies. [More...]

April 17, 2019
There's a chicken-and-egg issue with digital disruption. Making decisions based on numbers instead of gut instinct is recognized to be a superior approach in many situations, but before you can get to decision making, people have to be able to use things like AI and ML. Humans are not naturals when it comes to numbers; thinking back to high school algebra is all it takes to convince most of us. [More...]

April 16, 2019
hackers gained access to an unspecified number of microsoft webmail accounts
Hackers piggybacked onto a Microsoft customer support portal between Jan. 1 and March 28 to gain access to the emails of noncorporate account holders on webmail services Microsoft manages, including MSN.com, Hotmail.com and Outlook.com. Microsoft has confirmed that a "limited" number of customers who use its Web service had their accounts compromised. [More...]

April 16, 2019
The other day Salesforce announced that it was integrating its philanthropic arm, the nonprofit Salesforce.org, into the larger organization, Salesforce.com. This makes a round trip for "the org." At its founding, Salesforce built its 1-1-1 model of philanthropy -- donating 1 percent of its equity, product and employee time to communities around the world -- into its core business. [More...]

April 15, 2019
headless commerce decouples front and back ends for efficiency and improved customer experience
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce. [More...]

April 12, 2019
there is no way to game google's search algorithm but there are ways to optimize for better results
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more. [More...]

April 11, 2019
working hand in hand with crm sales enablement solutions can assist b2b sellers
As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. The adopter of these solutions hopes to drive individual sales while increasing the team's productivity. [More...]

April 11, 2019
wireless industry infighting over the race to 5g could be harmful to brands in the long run
With 5G knocking on our door, a growing number of wireless competitors have been getting on their high-horses and trying to knock down the current leaders. All I have to say is, cut it out! No customer or investor is interested in all this meaningless industry-wide jibber-jabber. If you keep this up, you may pay a price when you do begin to offer 5G. Does it really matter which company is first? [More...]

April 10, 2019
alphabet's project wing has launched a limited drone delivery service in australia
Alphabet's Project Wing on Monday launched a commercial air delivery service in North Canberra, Australia, providing customers with fresh food, hot coffee and over-the-counter medications from seven local businesses. Shoppers can use Wing's mobile app to place orders and receive deliveries within 30 minutes. The launch follows an 18-month test period in the area. [More...]

April 9, 2019
retail stores must adopt an omnichannel strategy to survive and thrive
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this topic without first taking a good look at Amazon and the massive power it represents. [More...]

April 9, 2019
social crm is here to stay but some adjustments will be necessary if it's to be a continuing force for good
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship. [More...]

April 6, 2019
ceo mark zuckerberg's call for government regulation could be an effort to save facebook's business model
Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote. [More...]

April 5, 2019
influencer marketing combines the power of social media technology with traditional word-of-mouth
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand." [More...]

April 4, 2019
new laws may be required to secure personal data in the internet of things
No knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of those devices and the data they collect. So, for the third time in three years, the Senate has proposed a new law. [More...]

Salesforce Commerce Solution Guide
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Salesforce Commerce Solution Guide
Salesforce Commerce Solution Guide