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Salesforce Commerce Solution Guide
February 19, 2019
e-commerce payments innovations have been opening new markets for merchants
Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new positive effects across an economy. Plenty of industries -- entertainment, transportation, the press and retail, for example -- have experienced changes in business models, delivery methods and competitors, due to the development of new technologies. [More...]

February 15, 2019
jpmorgan chase has launced jpm coin a digital currency for use in settling enterprise payments instantly
JPMorgan Chase on Thursday announced that it has created and successfully tested a digital coin. Each JPM Coin represents $1 in funds held in designated accounts at JPMorgan Chase N.A. The token was created using Quorum, a variant of Ethereum developed by JPMorgan Chase, to enable instantaneous payment transfers between its clients' institutional accounts. [More...]

February 13, 2019
linkedin has launched its own streaming video service as a private beta
LinkedIn has launched an invitation-only private beta of LinkedIn Live, a streaming video feature. The service initially will be available in the United States. After the invitation-only period, LinkedIn will post a contact form on its website for others who want to participate in the beta. The company will broadcast live content from conferences, product announcements, Q&As, and other events. [More...]

February 12, 2019
4 marketing tips to offer a great customer experience
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]

February 12, 2019
salesforce health cloud offers new tools that apply crm platform principles to healthcare
I've recently been writing a lot about platforms -- not about any one in particular, but about the importance of platform to the future of what we all do in CRM and beyond. Platform provides a level of abstraction between machines and humans. Inventing the platform was like inventing the power loom or the printing press. It was a way to separate the creative effort from rote production. [More...]

February 11, 2019
t-mobile and sprint need to merge to be competitive as the wireless industry moves to 5g
Over the last several quarters, I have heard opinions of the pending T-Mobile, Sprint merger from every corner. Those who are pro-merger focus on all the benefits it woud bring. Those who are anti-merger focus on what would be lost and how it would harm different segments. Amid the chaotic debate, what really matters is whether the regulators are going to say yes or no. [More...]

February 8, 2019
oceanx provides support for e-commerce companies that want to adopt a subscription model
Becoming a subscription provider used to be a big and expensive task. To get into the game, a vendor needed to build a subscription business model right next to its traditional businesses, which typically involved building an e-commerce Web store and member site, organizing an online price list and catalog, and figuring out how to handle subscription business receipts, shipping and returns. [More...]

February 7, 2019
the influence of social sharing is propelling a shift to a subscription or rental economy
The social networking era brought about a sharing economy. We share not only our lives, but also everything from cars to clothes to chickens, yes chickens. Services like Uber and Airbnb have ushered in a new era, and industries rapidly have been embracing the change to determine how to benefit from the shift in terms of future revenue. So, will we buy things in the future? [More...]

February 6, 2019
observers reject mark zuckerberg's characterization of facebook as a champion of the masses
Musing about Facebook's first 15 years, CEO Mark Zuckerberg positioned it as a David confronting a Goliath composed of hierarchical institutions. Facebook gives the masses a voice, he wrote. It brings communities together and provides businesses with low-cost outreach. Progress has been made in addressing the new social and ethical issues raised, including protection of privacy, he said. [More...]

February 6, 2019
economic conditions may indicate we're entering a down phase for selling
What's the state of the selling profession today? In brief, it fluctuates significantly based on economic circumstances and a company's position in a category lifecycle. At the start of a category lifecycle, when vendors really need people who can educate and explain what a disruptive innovation actually does, salespeople are in demand and life is very good indeed. [More...]

February 5, 2019
zoho has taken an old school approach to company building that might be well suited to modern times
How do you build a software company? There are certainly things you need to do and not do on the way to building a successful software company, but there are no recipes. In my career, I've seen firsthand some of the ways that company builders succeed or fail, and to paraphrase Tolstoy, happy companies are all alike; every unhappy company is unhappy in its own way. [More...]

February 4, 2019
the three key ingredients for e-book success are content presentation and marketing
Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services. "Publishing an e-book is part of building and promoting your brand as an authority and thought leader," said Liz Mays, director of sales and marketing for Pressbooks. "It can make you more visible in your industry." [More...]

February 1, 2019
small retail businesses need to take the e-commerce leap to succeed
From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retailer. Why? Because your customers don't always live in your neighborhood. [More...]

January 31, 2019
as social media evolves, new business and technology models may be required
The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which describes how a social media business makes money, but the fundamental technology model too. [More...]

January 31, 2019
the number of robocalls to consumers' mobile phones has risen sharply
Americans received 26.3 billion robocalls on their mobile phones in 2018, according to Hiya. That was 46 percent more than in 2017. Consumers received an average of 10 spam calls per month, Hiya found. The top unwanted call in the U.S. was for the Wangiri, or "one-ring" scam, which grew 250 percent year over year. Seven of the top area codes targeted by spammers were in Texas. [More...]

January 30, 2019
samsung may include a cryptocurrency wallet in the galaxy s10 smartphone
The Samsung Galaxy S10, scheduled for launch on Feb. 20, likely will incorporate a cryptocurrency wallet. "Samsung has a long history of throwing everything it can think of, technology-wise, into its flagship Galaxy S series smartphones," remarked Ken Hyers, research director at Strategy Analytics. Most users aren't fully aware of their Galaxy S phone capabilities, he noted. [More...]

January 30, 2019
engaged employees deliver the best customer experiences
"Customer experience" is the great watchword of 2018 -- and it was a great watchword in 2017 and 2016, too. Eighty-five percent of executives said that CX was important to their companies' strategic priorities, in an Accenture survey. Sixty-two percent of companies viewed CX delivered by contact centers as a competitive differentiator, Deloitte found. [More...]

January 29, 2019
the application of machine learning to smart home automation could drive adoption
Annual sales of all connected home devices are expected to exceed 520 million units by 2022, based on Parks Associates forecasts. Specific use cases for artificial intelligence in the smart home will help drive adoption of new devices and services as intelligent outcomes increase product value. Security use cases are the leading drivers of adoption. [More...]

January 25, 2019
companies have been incorporating mindfulness techniques for employee well being and marketing success
In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has grown up that offers everything from streaming yoga classes to meditation apps. [More...]

January 25, 2019
crm industry evolving to oligopoly including microsoft oracle sap salesforce sugar zoho
As markets mature, they trend toward oligopoly or even outright monopoly. There isn't much difference, because an oligopoly has several members instead of just one. Examples include electric power generation, an oligopoly made up of vertically integrated monopolies in most areas, and the airline industry -- an oligopoly made up of many airlines that may have monopolies in regional hubs. [More...]

January 24, 2019
the department of labor has accused oracle of serious gender- and race-based wage discrimination
The U.S. Department of Labor has filed a court action against Oracle for underpaying non-white male employees by as much as $400 million. "Oracle suppressed starting salaries for its female and non-White employees, assigned them to lower level positions and depressed their wages over the years they worked for Oracle," states a filing by the DoL's Office of Federal Contract Compliance Programs. [More...]

January 23, 2019
apple pay's expansion means the battle for mobile payment territory is on
Apple on Tuesday announced more large retailers will accept Apple Pay: Target, Taco Bell, Hy-Vee supermarkets in the Midwest, Speedway convenience stores, and the Jack in the Box fast food chain. With those additions, 74 of the top 100 merchants in the United States, and 65 percent of all retail locations across the country, now support Apple Pay, the company said. [More...]

January 23, 2019
ai may play a stronger future role in call centers by whisper coaching agents
The customer experience battle is being fought in the contact center. Whether it's a service line or an inside sales call making first contact, the phone is often the medium that matters in moments of truth. When customers are talking to an inside sales rep or an agent in a support organization, the ideal interaction is often described by customers as "a conversation." [More...]

January 22, 2019
Many faithful Facebook users had the rug pulled out from under them during the last year. Both Sheryl Sandberg and Mark Zuckerberg appeared before the U.S. Congress and spilled the beans on how the company had betrayed its members. I don't think the company's leaders realized that Facebook was doing the wrong thing until recently. Now they have a five-point fix-it-plan. Will it work? [More...]

January 21, 2019
4 techniques that provide value for any enterprise blockchain implementation
There's been a lot of hype about blockchain over the past few years. Nowadays though, there are signs that we may be on the cusp of moving from the "blockchain will solve all your problems" segment of the hype cycle into the "blockchain may be useful for a few targeted applications" segment. Utility-based Darwinism is at work -- we're starting to see the less likely applications fall away. [More...]

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