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Standalone customer data platforms are giving way to broader enterprise suites as vendors integrate customer data, analytics, AI, and engagement capabilities into unified platforms.

Adobe research found consumers quickly forget advertising, creating new challenges for brand recall and discoverability as AI influences how people search for products and services.

Many SMBs use AI to save time, but the greater opportunity is using it to engage customers, improve conversions, and drive revenue growth.

AI agents are compressing the shopping funnel and changing product discovery, requiring brands to rethink visibility, trust signals, and marketing strategies for agentic commerce.

Elizabeth Brooks of Brkthru explains why brands must influence shoppers before they search and which metrics matter most.

Multi-platform sellers lose time and productivity switching between tools. New AI approaches aim to simplify operations across e-commerce channels.

Shoppers are taking a more deliberate approach to buying, relying on reviews, search, and multiple sources to validate products before making purchasing decisions.

Whatnot and Shopify are streamlining live commerce by synchronizing inventory and orders, helping merchants expand sales channels more efficiently.

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer engagement strategies.

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight.

Better product images are becoming a key competitive advantage in resale marketplaces, helping sellers build buyer trust, improve listing performance, and compete beyond price.

Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to improve conversions and personalize online shopping experiences.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions.

Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens.