The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at you...

The digital wallet of the future is not about just storing the picture of a document, it's also about ensuring that scanned documents are valid and provides assurances that it has been issued by a verified source. Therefore, identity proofing must be the cornerstone of any digital wallet.

During the first two years of the global pandemic, U.S. consumers spent US$1.7 trillion online, $609 billion more than the previous two years, according to an economic report released Tuesday by Adobe. More spending is to come in 2022, with Adobe forecasting shoppers will spend more than $1 trillion...

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report on the growing a...

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is di...

Even if they have another job, coders can develop and earn from their own projects without going commercial. The monetary rewards may trickle rather than flood into their bank accounts. But earning additional income as a software code writer sure is a better result than doing it as a hobby. Coders a...

The year 2020 forever changed the way we work and perform routine tasks. With the emergence of the deadly coronavirus and the resultant adoption of social distancing, even as the virus approaches its second anniversary, the concept of digital, contactless payments remains prevalent. These payments c...

What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services -- understanding their motivations, lifestyles, opinions, and attitudes. Let's first explore...

New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their competitors. Nearly three-quarters of respondents to a survey of 1,500 consumers said their reason for "bouncing" off an e-commerce site res...

Automated bots operated by malicious actors are costing businesses an average of 3.6 percent of their annual revenue. For the 25 percent worst affected businesses, this equates to at least $250 million every year. Even more concerning is the time it takes to discover these attacks. On average, more ...

Cultivating repeat customers is a critical necessity in the continuing customer shift to mobile-first interactions for a potential product or service purchase. Digital CX tools help level the playing field by providing SMBs the same advantages put to use by their larger counterparts to solidify the ...

In its simplest form, Fast provides the answer most anticipated by e-tailers. That is, how do you put a checkout button on any page on the website, even if it is not directly on the e-commerce store? "By using a headless checkout solution, retailers are able to convert any digital screen into an opp...

This year's back-to-school season is a true "Back to School!" that's driving increased spending and demand for clothing, school supplies, computers, athletic equipment, and other products. To successfully navigate the chaos, shoppers will turn to reviews from their peers who have first-hand experien...

For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...

Will Elon Musk ultimately purchase Twitter?
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