Marketing

Retailers are not wasting any time in pushing the gen AI agenda. However, they may be moving a bit too fast by overlooking some valid concerns about unrecognized risks.

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a new Gartner report.

There are best practices and rules of thumb that can help guide merchants to maximize the efficacy of their Amazon store. Here are some to keep in mind when getting started.

Complaints by users of the declining quality of search engine results contain a seed of truth, according to a recent study released by a group of academic researchers.

Like it or not, most organizations find themselves unwillingly dragged into using AI. They might recognize the potential of AI to improve customer and employee experiences, yet they struggle with the challenges of integrating diverse AI technologies.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

A retail strategy for decades, bundling combines products or services into a single sales unit, offering various forms to suit different customer needs. Discover how this versatile approach boosts sales, enhances customer experience, and extends beyond the holiday season, providing year-round benefi...

Shipping protection and warranty services by Extend offer peace of mind to e-commerce customers and revenue opportunities for online retailers of all sizes.

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

The panel will consist of Brendan Witcher, vice president and principal analyst at Forrester, Arv Natarajan, director of product at GroupBy, and Kole McRae, business intelligence manager at GroupBy, who will serve as panel moderator. We connected with Natarajan for an advance insight into the conten...

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it does best -- meeting its customers' needs.

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

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