Marketing

Anyone who's done a Google search knows it's already stuffing AI summaries into its search results, but it will be upping its ante in AI when a program called Search Generative Experience (SGE) exits its current experimental phase. The feature could be a nightmare for content creators.

The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.

Since ChatGPT arrived on the net in 2022, AI-generated content has soared more than 8,000%, according to a study released Tuesday by Copyleaks. The study, which covers a period from 2013 to March 2024, found a surge of 8,362% in AI content on the internet from November 2022, when ChatGPT-3.5 was rel...

ConvertKit founder and CEO Nathan Barry bootstrapped his startup strategy 11 years ago with only $5,000 and a small garage to grow his fledgling firm into a $30 million business.

Digital signage itself is not radically new. What is new, however, are the improved features and artificial intelligence behind the network delivery.

Retailers are not wasting any time in pushing the gen AI agenda. However, they may be moving a bit too fast by overlooking some valid concerns about unrecognized risks.

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a new Gartner report.

There are best practices and rules of thumb that can help guide merchants to maximize the efficacy of their Amazon store. Here are some to keep in mind when getting started.

Complaints by users of the declining quality of search engine results contain a seed of truth, according to a recent study released by a group of academic researchers.

Like it or not, most organizations find themselves unwillingly dragged into using AI. They might recognize the potential of AI to improve customer and employee experiences, yet they struggle with the challenges of integrating diverse AI technologies.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

A retail strategy for decades, bundling combines products or services into a single sales unit, offering various forms to suit different customer needs. Discover how this versatile approach boosts sales, enhances customer experience, and extends beyond the holiday season, providing year-round benefi...

Shipping protection and warranty services by Extend offer peace of mind to e-commerce customers and revenue opportunities for online retailers of all sizes.

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.