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4 Keys to a Winning Amazon Marketing Strategy

Research indicates that 66 percent of online shoppers start their product searches on Amazon, and Amazon shoppers behave differently than buyers on other online platforms and at brick-and-mortar stores. Amazon has set up its listings so that it is simple to "window shop" and compare competitive prod...

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3 Steps to a Winning Google Shopping Strategy

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long t...

Google plans to use performance badges to warn users of slow-loading websites ahead. It will consider historical load latencies first, and later may expand to signal the likelihood that a page will load slowly based on the user's device and network conditions. The criteria will become increasingly s...

Along with unveiling its new Edge browser logo, Microsoft announced the official launch date of its nearly finished Chromium-based Edge browser and made its Release Candidate available for download immediately. The latest beta edition of the browser is stable enough for anyone to use, Microsoft said...

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Harnessing Visual AI to Boost E-Commerce Sales

Each person interprets an image in countless subjective ways, based on individual biases. However, when searching for a product on the Internet, most people prefer accuracy over multiple interpretations of a single object. Putting the appropriate tags on images ensures better searchability for users...

Google's plans to test an encrypted Internet DNS protocol reportedly have spurred some members of Congress to consider opening an antitrust investigation. They are concerned that the new technology could give Google an edge over competitors by making it harder for them to access consumer data. Googl...

Google need not comply with the right to be forgotten outside of the EU, according to a European Court of Justice ruling. A global de-referencing would meet the EU's data protection objectives, the court said, but it found that numerous third states do not recognize the right to de-referencing or ha...

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Amazon Rewrites the Conquest Advertising Textbook

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...

The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600...

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For Brands the Future Is Facebook

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almos...

In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More tha...

Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. G...

Google must remove search results about medical regulators' conditional suspension of a Dutch physician in the first "right to be forgotten" case of its kind in the European Union. After Google and Dutch data privacy watchdog Autoriteit Persoonsgegevens rebuffed the doctor's initial attempts to get ...

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