Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...

E-commerce merchants are literally at the mercy of the digital checkout systems tied to their web stores. For retailers, what happens on the other side of the "pay" button is critical to avoiding denied approvals. Online payment service provider Credorax peeled back the curtain for the E-Commerce Ti...

Remote work appears to be here to stay. More than 25 million work-from-home jobs could be created in non-technology industries in the coming years, according to a report from Upwork. Professional services are involved in essentially every part of the economy, which means that there is widespread pot...

Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to ...

The 2021 edition of Proofpoint's Voice of the CISO report -- based on a survey of more than 1,400 CISOs in 14 countries -- found 66 percent of the executives acknowledged their organizations were unprepared to handle a targeted cyberattack this year. In addition, more than half the CISOs admitted th...

If you are looking to expand your sales territory and have not yet put Latin America on your bill of lading, you're missing a golden opportunity. Latin America offers the fastest-growing regional e-commerce marketplace in the world. Last year, the total retail e-commerce sales to the LATAM region gr...

More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad ne...

The fifth annual Customer Expectations Report from Gladly reveals what today's consumers want from brands, especially when shopping online. The report describes how consumers' expectations of retailers have changed in the last year amid a global pandemic and an online shopping boom. Also suggested i...

A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don't deliver meaningful results, while near...

From coin shortages and curbside operations to contactless transactions, how consumers pay for their purchases has been completely transformed during the pandemic. Marketers expect that transformation to continue and expand. It is not just family staples that are seeing a jump in consumer digital pa...

Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...

An increasing number of consumer-packaged goods companies are shifting to the direct-to-consumer e-commerce model, thus bypassing retailers as middlemen. This raises questions of how manufacturers can meet customers' needs without jeopardizing relationships with their retail distribution partners. T...

EXCLUSIVE INTERVIEW

Social Platforms Now Central in the Commerce Spectrum

Consumers and marketers alike see social media outlets as a middle ground between selling and buying. Now that shoppers have grown used to seeing product placements and promotions on social media, it is a natural next step for them to want to make a purchase without going to another platform or bran...

With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...

When considering an electronic vehicle for personal use, which is most important to you?
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