Mobile

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...

The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at you...

Non-fungible tokens, or NFTs, are still a relatively new movement in digital consumerism. However, their impact has already created a long-lasting effect that will transform the e-commerce market in the years to come.

Exclusive Interview with Appdome CEO Tom Tovar about no-code technology, the state of mobile app security and fraud prevention.

The digital wallet of the future is not about just storing the picture of a document, it's also about ensuring that scanned documents are valid and provides assurances that it has been issued by a verified source. Therefore, identity proofing must be the cornerstone of any digital wallet.

During the first two years of the global pandemic, U.S. consumers spent US$1.7 trillion online, $609 billion more than the previous two years, according to an economic report released Tuesday by Adobe. More spending is to come in 2022, with Adobe forecasting shoppers will spend more than $1 trillion...

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. However, according to a report on the growing adoption of social advertising, brands need to employ automation strategies to replace traditional manual steps and add multi-platfo...

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is di...

Not everyone who knows how to code software gets rich quickly, if at all. But extra money can be generated from software coding as passive income from side projects or independent distribution of mobile apps and more.

The year 2020 forever changed the way we work and perform routine tasks. With the emergence of the deadly coronavirus and the resultant adoption of social distancing, even as the virus approaches its second anniversary, the concept of digital, contactless payments remains prevalent. These payments c...

What draws the consumer to a D2C brand over traditional businesses? Two words: customer closeness. That is, the ability for organizations to feel directly connected to the users of their products or services -- understanding their motivations, lifestyles, opinions, and attitudes. Let's first explore...

During Facebook's most recent earnings call, Sheryl Sandberg, chief operating officer of Meta Platforms, which operates Facebook, acknowledged that Apple's actions had created some "headwinds" for the social network which, by some estimates, depends on targeted advertising for 98 percent of its reve...