In the current US election, I would argue the winner actually will benefit from the excessive negative campaigning done by his opponent, who sacrificed trust and in many cases implied the U.S. voter was too stupid to go to the Web and look things up. The well-executed Mac vs. Windows ads, while at l...
Halloween came and went last week, and we have yet to hear from anyone who wore a Tux costume. Sigh -- looks like we'll have to wait another year. Generating much more excitement than the spooky Linuxy possibilities, it seems, was the grand landing of Intrepid Ibex, which caused a veritable flurry o...
Ask.com rolled out a new version of itself Monday. The revamped search engine includes a new user interface with three new technologies -- DADs, DAFS and AnswerFarm -- that offer users the ability to search the Web using commonly spoken language. The enhancements to Ask.com will help the site retain...
Game publishers have been inserting advertisements into video games almost since games were first developed. But what began as static in-game product placements such as billboards advertising a publisher's upcoming title in the 1970s has become a much more sophisticated marketing tactic -- and a pot...
With the strains on today's economy becoming increasingly apparent, it's now more important than ever to strategically and effectively plan your online media campaigns. To do this, you must have a complete understanding of the overall landscape of online media opportunities relating to your business...
AOL is getting a major facelift. Having fallen far behind competitors such as Google, Yahoo and, to a lesser extent, Microsoft's MSN, AOL -- a division of media giant Time Warner -- has launched a host of new services and content initiatives in a bid to close the gap in the online advertising game.
The Association of National Advertisers wants the proposed Google-Yahoo advertising partnership blocked. The trade group -- which represents 400 companies that collectively spend over $100 billion in marketing communications and advertising annually -- has sent a letter to the U.S. Department of Jus...
It's rare to see Google command anything less than a large presence in just about any given e-business study these days, and the latest annual American Customer Satisfaction Index from the University of Michigan is no exception: ACSI scores for e-business rose 5.5 percent to 79.3 on ACSI's 100-point...
Online media coverage of this year's Summer Olympic Games on MSN is shaping up to be a breakout event for Internet TV, as well as quite a big hit for NBC and its tech partners. The network reported 12 million hits and 70 million page views on its Olympics Web site -- and that was before the opening ...
Yahoo announced a change in its targeted advertising privacy policy Friday. Beginning in late August, users will be able to opt out of customized advertising on the company's main page. The move is an expansion of the Internet portal's opt-out program for targeted ads provided by Yahoo on third-part...
Cuil, the new search engine created by a team that included a couple of former Google execs, launched this week. However, just a few hours after it went live, it seemed as though Cuil's dive into the search engine pool was more like a belly flop, judging by a sizable number of reports and reviews. C...
Social networking tools aren't really new in the computing world. After all, AOL was the granddaddy of social networking environments back in the Internet's early days. But the extension of these environments to mobile devices is new. According to an Informa Telecoms report, about 50 million people,...
Its stock price is in free fall and it still faces a potential takeover led by rogue investor Carl Icahn. However, Yahoo can still fire shots across the digital bows of Google and Microsoft; it is inviting third-party developers to use its search technology so they can build their own search engines...
Yahoo has inked a deal with Publicis Groupe's newly announced VivaKi Nerve Center that will provide clients of the France-based communications company with more targeted and personalized advertising options to maximize global opportunities for mobile ads, the companies announced Wednesday. The new i...
The race for broadcast networks to get their content online became more crowded Monday with the announcement that Disney-ABC is now allowing Veoh Networks to stream full episodes of its programming, including the hit network series "Lost," "Desperate Housewives" and "Ugly Betty." Financial terms of ...
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Amazon
Apple
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