Online Advertising

Investors sent shares of AOL sharply higher after it reported higher-than-expected earnings and growth in advertising revenue. The company reported a third-quarter profit of $20.8 million, or 22 cents per share, on revenue of $531.7 million. That beat expectations of $521 million and marked a turnar...

Google and Rosetta Stone reached a settlement in a trademark infringement case this week, ending a three year legal battle with a promise to work together to fight the misuse of trade names. In a 2009 lawsuit, Rosetta Stone claimed that Google allowed rival language software companies to use Rosetta...

Mojiva has rolled out Mojiva Tab, a new mobile ad network for tablets only, as advertisers flock to this hot piece of digital real estate. In 2011, there were an estimated 3 million tablets on Mojiva's mobile ad network. By January 2012, that number had increased to 25 million. As of June 2012, the ...

It isn't too hard to see what Facebook users Like, but on Thursday reports surfaced online about something few if any users would find likeable. It appears that sending links via private messages through the social network results in extra Likes for the link targets -- never mind that the link you'...

Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is not about Facebo...

As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on an...

If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on di...

Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook. The latest call came fro...

Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earn...

Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products. There are two different...

It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes th...

Real-time bidding will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time, ...

Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to targ...

It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its sit...

Major changes may be in store for Hulu that will loosen up the exclusivity of content on the online video site and pour more ads into the mix, according to a confidential internal memo obtained by Variety. The document discusses the possibility that in September, Hulu owners Comcast, News Corp. and...