U.S. advertisers have turned the practice of "product placement" into a lucrative market. This advertising phenomenon makes possible the insertion of an advertiser's product into a film, television program or video game. The estimated value of the total product-placement industry in 2005 -- when you...
Just as it helped spawn a movement toward its wireless technology with Centrino, Intel is looking to put the PC in the pole position for home entertainment with its Viiv platform that is now supported by more than 40 software, content and service companies, including TiVo. Intel said its Viiv techno...
TiVo, the personal digital recorder company whose value proposition has long included the ability to let users fast-forward through commercials, said today it was working with several advertising and media companies to make it possible for users to search for specific TV ads they actually want to se...
Not long ago, it sometimes took Web pages 30 seconds to load, thanks to slow, dial-up connections over-burdened servers and inexperienced Web design. Now, with high-speed connections and rapidly evolving technology, the days of slow-loading pages are gone. However, users might want to get used to wa...
America Online joined several other investors in pumping some US$16 million total into Internet television startup Brightcove, with AOL also securing the right to use the firm's technology to help content owners distribute video across its family of Web sites. AOL joined Interactive Corp./IAC, Hears...
Online advertising is a cost-efficient way to relay your message to potential customers, allowing you to reach more of your audience and providing thoughtful and meaningful data on your marketing spend. Unlike the majority of marketing programs that are difficult to track, online advertising provid...
In a move analysts say could boost the fortunes of three companies and accelerate the adoption of mobile video, digital video recorder company TiVo announced a new service that enables users to transfer shows they've recorded to their video-capable Apple iPods and Sony PlayStation Portables (PSP). T...
Two television networks have struck a deal with a cable provider to offer on-demand downloads of some of their most popular shows, providing perhaps the clearest glimpse yet of the choices consumers will soon have as cable and the Internet converge. In separate announcements, NBC and CBS each said t...
Further blurring the increasingly hard-to-find line between television and the Web, Yahoo and digital video recorder (DVR) maker TiVo said they would team up to offer TiVo's online scheduling features on Yahoo TV. The hookup will enable users of Yahoo TV to use TiVo's scheduling technology to set th...
In what is widely expected to be the start of a trend, NBC said it will become the first national network to put the entire broadcast of its evening news onto the Web just hours after it originally airs. MSNBC.com will start hosting downloads of NBC Nightly News on Nov. 7. The downloads will be free...
Internet TV -- long hyped by Microsoft and other major computer industry players -- has a new advocate. A non-profit corporation is developing a free, open source, Internet TV (IPTV) platform with funding from technology industry luminaries Mitch Kapor and Andy Rappaport. The organization, Worcester...
In a trial that could mark the arrival of more widespread on-demand television programming and further rock the traditional media advertising industry, digital video recorder maker TiVo said it would offer original content from the Independent Film Channel (IFC) for download over the Internet. The c...
TiVo announced today it has been awarded eight new patents in the U.S. and abroad, with five awarded by the U.S. Patent and Trademark Office (USPTO) that, the company said, cover important aspects of DVD software and hardware design. TiVo also received three grants from the Chinese and Japanese pat...
In what might be an overseas preview of a battle coming soon to U.S. soil with market leader Netflix, Amazon.com has launched a DVD rental service through its United Kingdom Web site. Amazon's UK site began advertising the DVD rental option this week, as the site sees heavy holiday traffic. The serv...
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