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Results 1-16 of 16 for Rachelle Crum.

Personalization: Telling E-Tail Customers What They Really Want

E-tailers are taking a new look at personalization these days as they hunt for more ways to cross-sell, upsell and encourage repeat business. E-commerce solutions providers and research firms are advocating the integration of personalization into online strategies as one way companies can optimize c...

Borders Goes It Alone With New E-Commerce Site

Borders officially cut its ties with Amazon.com on Tuesday, with the rollout of its long-planned solo e-commerce site. The book retailer announced last March that it would go it alone online after teaming with Amazon for six years. Borders is now striving to differentiate itself from its online comp...

CBS Mounts Online Offensive With Cnet Acquisition

In a move to amplify its online exposure and capitalize on the burgeoning Internet advertising market, CBS has agreed to purchase Cnet Networks for approximately $1.8 billion. The television and radio giant will combine Cnet's assets with its national and local interactive businesses, enlarging its ...

EXCLUSIVE INTERVIEW

Loopt’s Brian Knapp: Mapping Out a Proactive Privacy Strategy

Loopt has taken mobile mapping to a new level. The startup's application not only allows users to see where their friends are on a map, but also lets them text each other within the app and share photos. Since Loopt's beginnings, the company has been proactive in setting high standards for user priv...

EXCLUSIVE INTERVIEW

eFashion Solutions Chief Ed Foy on Giving Customers the CEO Treatment

It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and conti...

EXCLUSIVE INTERVIEW

AOL CPO Jules Polonetsky on Hitting the Privacy Sweet Spot

The privacy requirements of Internet users can vary widely. Some divulge the most personal details of their lives on blogs and social networking sites; others want to remain as anonymous as possible. Users know they have control over what they push onto the Web -- but what about data that portals an...

TECH BLOG

Dodging a Recession’s Red Lights at the Pink Palace

That's it. Dim the lights and start counting your pennies -- if you haven't already begun. We're officially in a recession, according to Warren Buffett, or headed into one, as everyone and their mothers seem to be saying. E-tailers shouldn't panic when conducting business during slower economic peri...

TECH BLOG

Live From eTail: E-Commerce Looks to a More Social, Virtual Future

I couldn't help but feel a bit of deja vu this morning as I entered the Desert Springs resort in Palm Desert, Calif., to attend eTail 2008. After all, I reported on the event last year in the same venue, and the hotel's atmosphere is as oasis-like as I remember it. This year's event is indeed simila...

TECH BLOG

Battling the Chicken Little Syndrome

All of the anxiety-producing statements that drove tech and telecom stocks up and down last week have me feeling like Chicken Little -- and I'm a mere mutual fund investor. On Tuesday, AT&T Chairman and CEO Randall Stephenson scared the bejesus out of investors when he said "We're really experie...

TECH BLOG

Is Google the Stay Puft Marshmallow Man?

If you lived under a rock throughout 2007 and recently surfaced to catch up on technology news, you likely will not recognize Google. Sure, the company still dominates the search market, its logo looks the same, and it continues to offer Gmail and other Web-based products. However, the "don't-be-evi...

EXCLUSIVE INTERVIEW

GoTV’s Steve Bradbury on Monetizing Mobile Video

As mobile video gains popularity, new content providers are cropping up all over the place to compete for the attention of consumers -- and their recreational dollars. GoTV, a made-for-mobile television network, has a horse in this race. The company, based in Sherman Oaks, Calif., creates its own mo...

EXCLUSIVE INTERVIEW

TV Guide’s Bob Shallow on the Evolution of Mobile Video

As the Web video craze continues to escalate, the market for this content is evolving. Advertisers are trying to cash in on clips by both amateurs and production companies; new Web sites catering to the trend are popping up; and video is gaining in popularity on additional platforms, notably mobile....

Priority No. 1 at Digital Hollywood: Find the Golden Egg

In the shadow of the towering Hollywood sign, executives in the film, TV, music, telecom, Internet and technology industries are convening this week to compare notes on a new starlet: the tech-savvy consumer. Digital Hollywood conference attendees are crowding the hallways, ballroom and meeting room...

EXCLUSIVE INTERVIEW

Gomez’s Poepsel: Web Metrics Key for E-Commerce Success

It's an e-tailer's nightmare: In the constant struggle to keep up with online shopping trends and technology, a company relaunches its Web site with all the bells and whistles. However, it soon learns that the site's upload time is at a crawl, or its checkout is too slow. Sure, the firm did its home...

EXCLUSIVE INTERVIEW

ATG’s Cliff Conneighton: E-Tailers ‘Can’t Wing It Anymore’

As e-commerce continues to thrive, online retailers keep raising the bar higher for each other. Meanwhile, consumers these days don't just want lightning-fast online checkouts -- they expect flawless and customized shopping experiences too. At last week's eTail Palm Desert, Cliff Conneighton, senior...

SPECIAL REPORT

eTail 2007: Online Retailers Get Personal

As massive snowstorms battered much of the Midwest and Northeast this week, it was 70 degrees and sunny in Palm Desert, Calif., during eTail 2007 Palm Desert, the 16th annual multichannel retail conference. Nevertheless, weather was merely an added bonus for the hundreds of attendees -- top executiv...

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