Study: Last Minute E-Shoppers Might Save Holiday Forecasts

The number of visitors to Internet shopping sites for the week ended December 16th is running 55 percent ahead of the same week last year, according to a study released Thursday by Jupiter MediaMetrix (Nasdaq: JMXI).

“The growth trajectory increased each week during the first four weeks ofthis year’s holiday shopping period, which is in marked contrast to lastyear, when year-over-year growth rates declined each week,” said CharlesBuchwalter, vice president of media research. “That translates into aholiday season where the majority of online shopping activity occurs closerto Christmas versus earlier in the shopping season.”

While the index, which measures 500 Web sites, is down a tenth of a percent from the previous week, “from a statistical point of view, that’s about the same,” Jupiter analyst Jared Blank told the E-Commerce Times.

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