T1msn, a joint venture of Microsoft and Mexican phone company Telmex, said Thursday it is acquiring Yupi Internet and launching YupiMSN, a Spanish-language portal.
With the acquisition, T1msn, whose audience has grown to more than 5 million unique users since its launch a year ago, will expand its services beyond Mexico to reach additional Spanish-speaking consumers in the United States and Latin America.
“T1msn is a success story in Mexico, reaching the leadingposition among Mexican portals in only one year and furtherstrengthening its commitment to Spanish-speaking users today,”said Gerardo Villarreal, chief executive officer of T1msn atMicrosoft.
The new company will operate as T1msn in Mexico and as YupiMSN in other markets, including Argentina, Colombia and the United States.
Across the Americas
Miami, Florida-based Yupi Internet, which was founded in May 1996, includes within its properties Yupi.com, a Spanish-language content and services site, MujerFutura.com, a community site for Spanish-speaking women, and CiudadFutura, an online community with over 200 Webmasters.
In addition to broadening its base of consumers, Microsoft said the new site will allow it to “continue to establish and deepen itsrelationships with marketers and business partners.” T1msn plans to offer marketers the ability to purchase Spanishlanguage ads regionally on the network of sites.
“Our combined business partners will further benefit from ourcustom-tailored online marketing solutions to effectively reachour large Spanish-speaking audiences across the Americasregion,” Yupi Internet president and CEO Oscar Coen said.
Financial terms of the deal were not announced.
Although Microsoft is hoping to gain a foothold in LatinAmerica with the acquisition of Yupi, the acquisition may nottranslate into increased revenues from e-commerce anytimesoon.
The report warned that the failure of portals to beef up theironline shopping capabilities — and meet surging consumerdemand — will have a chilling effect on the overall growth ofe-commerce in Latin America.
IDC also warned that like their North American counterparts,consumer portals in Latin America are in the midst ofa “significant” shakeout.
“Driving this shakeup is the failureof portals to meet consumer demands for communications,content, and e-commerce features and consequently attract andretain loyal Internet users,” IDC said.