Online Advertising

Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. Timeline for Pages, for example, was expected. Also expected was a mobile ad play -- Facebook had admitted i...

Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promote...

Google on Tuesday rebuffed a request by a European Union privacy body to delay implementation of changes in the search giant's privacy policies set to take effect on March 1. "[W]e have notified over 350 million authenticated Google users and provided highly visible notifications on our homepage and...

Yahoo is pressuring Facebook to pay licensing fees on several patents covering a variety of website functions like advertising, website personalization, social networking and messaging. Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual prope...

The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher...

As Facebook prepares for an IPO of its stock that may value the company at US$100 billion, it's important to know what sport it's in and if, like the Chicago Bulls with Jordan, dynasties can last. Michael Jordan was probably the best basketball player to play the game of hoop. He averaged 30 points ...

Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network i...

Google has rejected the request of European regulators that it delay the implementation of its new privacy policies to give authorities time to review the changes and ensure that users' data will remain secure. The European Commission's Article 29 Working Party, an independent body of data privacy r...

It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article...

Superbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country's biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digi...

AOL delivered a little bit of something for everyone with its Q4 earnings report -- good news, bad news, and hope that its many different initiatives are on track to pay off for the company. First the bad news: AOL reported a profit of US$22.8 million, or 23 cents a share, that was down from the $66...

As far as exclusive interviews go, you could do a lot worse than getting Herman Cain, and a lot worse than getting him on Nov. 28. That was, after all, the day that a woman unleashed accusations of a 13-year affair with Cain, the third racy allegation levied against Cain in a matter of weeks. And th...

Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across. 33Acros...

It has been a rocky week for the medical news website WebMD, and it appears that the remainder of 2012 may be equally tumultuous. On Tuesday, WebMD CEO Wayne T. Gattinella resigned, and the company announced it was not looking for a buyer after all. It informed shareholders that 2012 revenue could c...

Yahoo finally gets a leader. The company announced Wednesday the appointment of Scott Thompson as CEO, effective Jan. 9. Thompson was also appointed to the board of directors. Interim CEO Tim Morse will resume his role as chief financial officer. Yahoo fired former CEO Carol Bartz four months ago fo...