Google has developed a new JavaScript snippet for AdSense aimed at high-end mobile phones, giving advertisers yet another option for using its mobile platform. The new feature allows publishers to run larger-scale text and image ads on smartphones. As more people use these devices, more advertisers ...
The proliferation of smartphones, alongside the growth in number of subscribers of 3G network data plans, is having a ripple effect on multiple markets, from mobile apps to hardware enhancements. As media becomes increasingly fragmented, advertisers are focused on multiplatform media strategies in o...
For advertisers, the mobile Web is full of possibilities -- and problems. U.S. adoption of the mobile Web lags behind European and Asian countries. Closed systems have hindered application development, as has the field's wide array of competing standards, platforms and browsers. Small screens necess...
In five years, the number of mobile phone subscribers is expected to increase by almost two billion -- at that point, the way people purchase goods and services could be forever changed. For now, text-messaging, or short message service, is chiefly used for communication, but businesses hip to m-com...
Originally established as part of a series of the global system for mobile communications standards in 1985, short message service, or SMS, has come to play a pivotal role not only in the evolution of personal mobile communications but in the development of m-commerce as well. In 2006, SMS -- aka "t...
As the evolution of integrated, multimedia wired and wireless networks and services continues apace, be prepared for the rise of mobile marketing -- or m-marketing -- in the United States as telcos open up their platforms to third-party content providers. More companies are developing mobile adverti...
Since NTT DoCoMo successfully launched its i-mode service in 1998, there have been varying degrees of hype about the future of mobile content and the revenue potential of applications run on wireless data networks. Early versions of wireless application protocol (WAP) in Europe and North America did...
EBay has launched a new wireless service that will let auction aficionados bid in real-time when another user places a higher competing bid. The online auctioneer's 46 million users now can receive text message alerts on cell phones and other mobile devices that reflect the minimum bid at the tim...
German electronics firm Siemens is partnering with three of the world's largest mobile products manufacturers to develop an open and common industry framework for secure mobile electronic transactions, the companies said Wednesday. The alliance, dubbed Mobile E-Business Technologies (MeT), was laun...
"Consumers don't think they want the wireless Web yet, but they will." So said Forrester analyst Patrick Callinan, explaining his firm's recent conclusion that there is "latent demand" for Internet-enabled mobile phones in the United States
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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