Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work...
Many consumers are still afraid of shopping online, and it's not hard to see why, with reports of fraud, identity theft, data loss and other security breaches regularly making the news. The fact is, though, online shopping is safer than ever before, and new and emerging security technologies, method...
The current economic environment has consumers tightening their purse strings, carefully scrutinizing each dollar they spend. Scaling back on expenditures, including investments, they're not taking any chances with the money they do have. There is little trust in the economy or the future. To get co...
Research has shown that the three most important factors influencing whether a customer will purchase from a consumer Web site are security and privacy, ease of navigation and quality of content. Make privacy and security information prevalent on your site and in the purchasing flow -- including bot...
Anyone who's used popular P2P applications such as BitTorrent, Gnutella or Limewire has probably been plagued by network slowdowns that make sharing heavy media files a time-consuming endeavor. However, a consortium of technologists at the Distributed Computing Industry Association has found a way t...
More consumers than ever are shopping online, but it doesn't mean they all buy online. Studies show that the Internet influences more than $3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many c...
Today's consumer is smarter than yesterday's consumer, and with the technology available to make educated purchasing decisions efficiently and quickly, Web-savvy buyers are making the most of the tools they have at their disposal. Online reviews are permeating the Web in all shapes and sizes, from r...
The latest ICANN plan to allow the global populace to assemble an entire domain name like www.yourname.yourname as their free choice is a revolutionary and timely decision. This now opens doors to cyber-brands like "my.ibm," "hotel.chicago," "it.jobs," "play.poker," "fly.usa" or "go.dell." Applicant...
In the wake of a fourth-quarter report that showed a drop in profits and an outlook that disappointed investors, Yahoo said Tuesday it will cut 1,000 workers from its payroll as CEO Jerry Yang attempts to reinvigorate the portal he cofounded. Yahoo's fourth quarter profit of $205.7 million, or 15 ce...
Strong growth in mobile advertising and a "major iPhone security incident" are among the predictions a wireless consulting firm is making for 2008. Google and the upcoming FCC auction of wireless spectrum will also alter the mobile landscape in 2008, predicts inCode. The firm has been making annual ...
In an attempt to focus its "strategic direction" on providing Internet infrastructure services, VeriSign is divesting itself of a number of companies it acquired over the years. The divestiture plan, announced at the company's 2007 Analyst Day in New York, is part of a plan to return to basics after...
E-mail and other forms of electronic communications have become pervasive and essential to business growth and operational productivity. Today, with more than 170 billion e-mails and 580 billion IMs exchanged daily, companies have seen a 334 percent annual increase in bandwidth, processing and stora...
Hoping to put its run-in with the options backdating scandal to rest, VeriSign said Thursday its chief financial officer would be replaced and said it would restate results for four full years. VeriSign will take a charge of around $160 million to account for the restatement of results from 2002 to ...
Domain name registrar and Web site hosting firm GoDaddy has reached an agreement to take over tens of thousands of domain names maintained by a rival firm that is about to lose its accreditation to register and host Web addresses. Scottsdale, Ariz.-based GoDaddy reached an agreement with the Interne...
VeriSign announced Thursday it will raise the fees it charges individuals and organizations to register Internet domain names ending in ".com" and ".net." The firm, which controls the two most popular domain name suffixes on the net, said the annual ante for .com will increase by 7 percent to $6.42,...
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