Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...
Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140...
The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to rep...
In case investors have any doubts that Yahoo sees its future in mobile, events of the past few days should dispel them once and for all. News surfaced Tuesday that Yahoo has acquired Alike, a mobile app that guides users to find nearby venues and places to visit. The acquisition was announced on Ali...
Yelp's revenue and monthly unique visitors rose during its most recent quarter, but the site still reported a net loss as it funded expansion into new markets. The site, which provides information and crowdsourced reviews about local restaurants, entertainment and businesses, reported a net loss of...
Facebook, which already has a long history of skirmishes with privacy advocates, may be heading toward another fight following reports that the company is working on a mobile location-tracking app. The app, set for release in mid-March, would reportedly run in the background even when other apps are...
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed. Bluefin Labs, founded in 2008...
BlackBerry 10 may have had its thunder stolen by "BlackBerry" -- that is, the announcement that "Research In Motion" has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 opera...
This week's revelation that a pornographic video briefly made the "Editors Picks" recommendations for the new Twitter app Vine is raising questions about whether the ultra-short form video-clip sharing app is at risk for more such content -- and whether this could scare users away from the service.
Today's workforce never truly switches off due to the proliferation of mobile devices and the blurring line between our personal and professional lives. Some have questioned whether this "always on" mentality will ultimately cause more harm than good, both for individuals and businesses as a whole.
Groupon is halting its gun-related daily deals in the wake of an increased awareness about gun violence in the U.S. The site's coupons for gun-related materials and activities, including shooting ranges, conceal-and-carry and clay shooting are under review and suspended indefinitely. "Groupon has be...
Microfunding sites such as Kickstarter, Indiegogo and newcomer ClickStartMe are making it possible for entrepreneurs and inventors from small-scale to established companies to get the momentum they need to put out a product. One category that is seeing a lot of activity is sports and fitness. New ca...
Just days away from Research In Motion's Jan. 30 launch of the BlackBerry 10 platform, which includes a new operating system and a fresh lineup of phones, the advertising machine has yet to churn into action. That doesn't mean RIM isn't busy building buzz, however. Several press releases have fueled...
The Consumer Electronics Show kicks off Jan. 8 in Las Vegas, and it looks like it will be another big success. So what will be hot during this year's show? There are plenty of new ideas that will wow you. Let's take a quick peek at what we can expect. Gary Shapiro, CEO of the Consumer Electronics As...
The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-b...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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The Container Store Enlists Vibes for Smart Mobile BTS Marketing
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