The massive amount of data available from connected devices creates an unprecedented opportunity for increased optimization of products and services -- and, consequently, revenue. The deep investment in big data gathering and analytics is fueled by an ability to create added value for companies based on actionable business insights, and to create added value for consumers by providing lifestyle benefit...
When Amazon launched Prime Day six months ago, skeptics came out in force to criticize what they considered Jeff Bezos' desperate ploy to add members to a club that appeared to be peaking in a saturated domestic market. Gimmick or not, Prime Day worked. Amazon sold more than 34.4 million items acros...
Apple and Samsung last week announced separate mobile payment partnerships with China UnionPay, the only domestic bank card network in the People's Republic of China. China UnionPay cardholders will be able to utilize Apple Pay and Samsung Pay via a mobile device. Both services will begin early next...
Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time. Atti...
Most retailers experience a downturn in a weak economy. As consumers rein in spending, a downturn is usually not distributed equally among all retailers. The extent of the downturn depends on a number of factors, including geographic location of stores, product categories being sold and specific mar...
The retail marketplace has become intensely competitive, as retailers increasingly compete across traditional segment boundaries, brands expand their direct-to-consumer channels, and consumers exercise their growing power to seek out the best value for their dollar. In addition, consumer expectation...
Small business is under fire -- and increasingly, it is the small business' Web site strategy that is being relied upon to create an effective defense. What are the conditions facing Web site experts and multi-tasking entrepreneurs alike -- and what are the critical changes in the online e-commerce ...
Finding the right balance between privacy and convenience online is best left to individual consumers; they are more vested than anyone in protecting their personal information. More control will enable them to decide what information they want to share and how they want to share it. The Internet, s...
E-tailers are taking a new look at personalization these days as they hunt for more ways to cross-sell, upsell and encourage repeat business. E-commerce solutions providers and research firms are advocating the integration of personalization into online strategies as one way companies can optimize c...
Today's savvy consumers want products from a business they can trust, learn from, relate to and "be friends" with. The two most popular social networking sites on the Internet -- MySpace and Facebook -- are potential springboards for friendly lead generation. These sites give online business owners ...
T-Mobile has filed a lawsuit against Starbucks, saying the chain is causing the carrier financial harm by giving away WiFi access on its networking infrastructure. T-Mobile is claiming that Starbucks engaged in "willful breach of contract and unfair competition" by launching a free WiFi promotion wi...
Most e-commerce sites are approaching their 10th birthday. The standard approach -- with left-hand navigation and search, a product catalog and product detail, cart and checkout -- is a tired format. Just like brick-and-mortar stores, Web stores need refurbishing, and retail is the new darling of We...
Since 2005, millions of citizens have been affected by reported and unreported data breaches at payment processors, banks and retailers -- but the nation was still stunned when news broke out about the TJX data breach. This has indeed been a larger problem than most recognize, with some 88 million c...
Think of this scene: A woman walks into a high-end department store on Fifth Avenue. As she enters, a salesperson rushes up to her, shouting: "Welcome back, Ms. Smith. Last time you were here, you bought some makeup. I bet you want to buy some perfume today, right?" Web-based commerce has made mass...
With rising interest around new mobile communications platforms, there are several early adopters that are successfully utilizing this medium to market and communicate with customers. However, there is still a large majority of marketers who want to first maximize their current e-mail efforts. Most...
Large corporations
Small businesses
Government agencies
Educational institutions
Non-profits
All equally
None of the above
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Mozilla Waves Red Flag Over Data Hungry Dating Apps
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