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Results 1-20 of 122 for Naseem Javed.
OPINION

The Golden Keys of E-Commerce

Today, in order to have a commanding e-commerce presence with universal access, domain names must be treated like very special golden keys. Without an effective domain name, the entire exercise of Internet-centric commerce becomes almost useless. Super success in cyber-branding lies in the sophistic...

OPINION

Franchising and Nouveau Consumerism in the Middle East and Beyond

Among all of the great business concepts of the last few decades, the franchise model is among those consistently at the very top. Over the next decade, the introduction of hundreds of fresh, locally nurtured franchise concepts emerging in the Mideast will set the stage for a revolution of nouveau c...

EXPERT ADVICE

Creating a Five-Star Global Brand

As more and more countries are improving their images and those of the products they produce, their need to create strong, global brands becomes more pronounced. Poised and confident, these newcomers want to play the marketing game on a global scale. Meanwhile, the West has all but abandoned manufac...

OPINION

Is E-Voting the Next Wonder of the World?

The world has seven new wonders, but democracy, apparently, isn't one of them. In a ceremony -- held on 7/7/07 -- that featured Ben Kingsley, Hilary Swank and Jennifer Lopez, Swiss filmmaker Bernard Weber named the New Seven Wonders of the world. It was hailed as an exercise in global democracy, bec...

OPINION

Image-Building in the Muslim Hospitality Industry

There is a sudden realization among key developers that hotels and hospitality in the Middle East can easily absorb a huge number of properties and tour destinations purely based on Islamic culture. These new brands will deliver all the traditional values and customs to accommodate familiar authenti...

OPINION

What Does the London 2012 Olympics Logo Prove?

There is absolutely nothing wrong with the new London 2012 Olympics logo, but there is something seriously wrong with the logo-driven branding industry at large. This new logo clearly proves that as we approach 2012, global society will not respond to conventional logos or graphics, but only to thes...

EXPERT ADVICE

Who Really Owns Your Brand?

If you have a super brand, then let the whole world see it. If you have absolute 100 percent global ownership of that brand, then prove it. A quick search on Google will get you started. Many of today's best-known brands may still be threatened by a lack of exclusivity. They may have logos, unique d...

OPINION

The Folly of Theme-Based Branding

Theme-based cities are cropping up at a phenomenal rate in the Middle East, with some one thousand projects currently underway. Developing brand and name identities for them has, in many cases, become a nightmare. Except for a very few, they tend to occupy just a few acres -- or even a single large ...

OPINION

The Newspaper Cemetery

Despite their denials, newspapers all over the world are simply dying. The gravity of the problem is not the result of competition from TV or the Internet. Rather, it's due to the fact that people all over the world prefer moving pictures in the palms of their hands over deciphering or reading betwe...

OPINION

A Gala Tribute to Global Copycats

The art of copying and stealing other people's content and ideas has settled comfortably into the mainstream across the globe. What formerly would have constituted an act of piracy is now a commonplace occurrence. Isn't it time to give these "borrowers" a tribute, host a gala dinner and hand out awa...

OPINION

Barbarians at the Gates

Imagine a scene from a never-ending story, where stern men in heavy cloaks glide down endless halls and gather in huge dark chambers, where false grins mask unspoken hostilities. The wizard of the century enters, pauses, strikes a pose, and then sharply raises his voice and addresses the chamber: "S...

OPINION

Welcome to the World’s Largest Office

As Web access becomes more streamlined and efficient, the Internet -- free-floating and nonrestrictive by nature -- may gradually render the traditional office obsolete. Bye-bye cubicles and water coolers. The big mama of Internet connectivity, Google enables searches of the entire globe. It joins m...

OPINION

Global Trends 2007: All Eyes on the East

The millennium celebrations are long gone, the global Y2K scam has been forgiven and forgotten, the public psyche is in sync with media, and all appears to be going forward normally. Though the masses are oblivious to it, a new storm is clearly visible to global circumnavigators, though. It is kicki...

OPINION

iPhones, iPains and iProblems

The appendage of the letter "i" to a word with the intent of creating an icon is silly. Momentary, short-term fame and glory may be possible, but it is a very dubious tactic for creating a long-lasting, global iconic mark. What makes an icon is the exclusive longevity of its unique name. That's why ...

OPINION

The Middle East SME Revolution

The Western World realized decades ago that small and medium enterprises, or SMEs, are really the main drivers of the economy. While big businesses are still necessary to preserve and maintain structure, they face considerable challenges. The mega corporations of the last century have increasingly l...

OPINION

Branding Trends in 2006: Fast Lane to Striking Gold

Currently, marketers on the national and global scene who are sophisticated and e-commerce-savvy are positioning their brand names with the year 2010 in mind. However, very few are poised to make decent progress in less than five years, so how will they achieve their goals? If you tackle four critic...

OPINION

The Next Big Challenge: Circular Marketing

Now that the Earth has metaphorically become a flat, digitally formatted platform for the 'Net- and e-commerce-savvy to skate on, it's time for marketing to get circular. Basically, these are the new rules: All aspects of marketing should be delivered to customers at their destination of choice; the...

OPINION

Come Fly With Me … the Air Google Way

Consider these two observations: First, every half century or so, advertisers accidentally tumble onto a new idea that makes the entire industry go bonkers for a decade or so -- like neon lights, gigantic high-resolution billboards or Web sites. Second, every half century or so, consumers get a brea...

OPINION

Who Are the Dumbest People in the World?

Interest in surveys that purport to identify averages and norms is so great that the myths this type of research spawns are sometimes floated as sophisticated branding and marketing strategies. Cures are invented, fads are nurtured, styles are crushed and dogmas are erected as though mandated by som...

OPINION

Internet Branding: The Corporate Image Challenge of 2006

Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early achievements fueled the false notion in many corporate boardrooms that their firms had become "the master players of global e-com...

Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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