May's top newcomers -- sites that appeared in the ratings for the first time and had
a minimum of 500,000 unique visitors -- include Softcoin.com and Qode.com.
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Electronics e-tailer X10.com
leapfrogged over Amazon.com
(Nasdaq: AMZN) and eBay
(Nasdaq: EBAY) in the May rankings of the Top 50 most visited Web sites,
according to a report released Wednesday by Jupiter Media Metrix.
Driven by a "pop-up" and "pop-under" ad strategy that accounted
for 95 percent of its traffic, X10.com moved up in the rankings
from No. 14 in April to No. 5 in May. Unique visitors to the site
increased by 87 percent, from 15.3 million to 28.6 million. However,
the traffic numbers include any Web surfer who has a new window launched
displaying the ad, whether or not the user clicks
through to the X10.com site.
Amazon also moved up the chart, rising
from the No. 10 position overall in April to No. 9
in May. Amazon saw an increase of 853,000 unique visitors
to reach 20 million.
Meanwhile, eBay fell from 11th to 12th in the
rankings, despite an increase of monthly traffic from
18.4 million in April to 19.2 million in May.
The top four most visited sites remained the same, with
AOL Time Warner (NYSE: AOL), Microsoft (Nasdaq: MSFT) (Nasdaq: MSFT), Yahoo! (Nasdaq: YHOO), and
Lycos (Nasdaq: TRLY) finishing ahead
of the pack. Last month's No. 5, the Excite (Nasdaq: ATHM) network ,
fell to No. 6.
Newcomers to the Top 50
Online job listing site Monster.com broke into the Top
50 at No. 41 with 7.1 million unique visitors.
Other sites new to the Top 50 include entertainment site UGO networks, debuting
at No. 44 with 6.8 million unique visitors; e-commerce ratings
service Bizrate.com, premiering at No. 48 with 6.2 million
unique visitors; and online marketing service Internetfuel.com,
breaking in at No. 50 with 6.1 million unique visitors.
Two sites that offer marketing services
that use barcodes to link products to Web sites --
Softcoin.com and Qode.com -- also entered the top 50 with
2.2 million and 1.2 million unique visitors,
respectively.
Other top newcomers were Fritolaycash.com,
a sweepstakes site for Frito-Lay and
Tropicana, with 2 million unique visitors; online casino
Vegasvilla.com with 1.1 million unique visitors; and
Bmwfilms.com, BMW's site featuring short films directed by
movie directors, with 787,000 unique visitors in May.
Napster Slide
Music file-swapping service
Napster dropped from No.
19 in April to No. 23 in May, with the number of unique visitors
to its site decreasing from 12.3 million in April to 10.9 million.
Napster's highest ranking this year came in February, when the
controversial site reached No. 13 by posting 16.9 million users. In March, however, a
federal court ordered the site to start blocking the transfer of
copyrighted music files.
More Women
Adult women continue to outnumber men on the Web, according to
Jupiter.
The New York City-based research firm said that women
over the age of 18 now comprise 40.9 percent of all online
users, up from 40.3 percent in May 2000 and 39.3 percent in May
1999.
In contrast, men age 18-and-over comprise 39.8
percent of all online users, down from 40.1 percent in May 2000
and 45.7 percent in May 1999.
"Women continue to tip the scale when it comes to their
representation online," Media
Metrix president Doug McFarland said. "It's been a year since women have leveled the field,
but the ratings show that they're not through yet. Marketers
and online advertisers must not lose site of this important
demographic as it continues to shift the online landscape."
(Nasdaq: MSFT), Yahoo! (Nasdaq: YHOO), and
Lycos (Nasdaq: TRLY) finishing ahead
of the pack. Last month's No. 5, the Excite (Nasdaq: ATHM) network 
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