Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing -- and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon ...
Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy." His arguments opposing ICANN gTLDs echo those of other advert...
You've seen the ad a thousand times on the Internet: "1 Tip for a Tiny Belly" says the hand-lettered headline above the crudely drawn swelling-and-shrinking belly. "Cut down a bit of your belly everyday following this one weird tip," it goes on to say. If starvation caused by having funds continuous...
A new ad sales pact between Microsoft, Yahoo and AOL has the tech companies teaming up against a common enemy, Google. By selling ad inventory on each other's sites, the three aim to hang onto ad revenue that previously was lost to third-party networks. Their goal is to convince big Web properties t...
Travelers searching for flights can now look to Google. The search engine giant released its Google Flights feature Tuesday. Flights and travel packages were previously one of the few queries Google couldn't answer as quickly or thoroughly as its travel search competitors such as Kayak, Expedia, Orb...
You might not care about your friend's innumerable Foursquare updates detailing his stops at a bank, a bookstore, and finally a local Italian restaurant, where he's having spaghetti and meatballs for dinner. You can bet, however, that marketers do. After all, the more businesses know about where th...
You might have seen them without knowing what they are: little black and white boxes with squiggles and lines in the corner of a magazine advertisement, on a band's poster in a coffeeshop, or even on a T-shirt. Those things, called "QR codes," or "quick response codes," are part of a whole new way ...
With more than 600 million members and counting, Facebook is the world's largest social networking community. Lately, however, a lot of people have concluded that this community is too large for their tastes. That has created an opportunity for a number of startups that are promising users a much mo...
Esther Dyson, the Great Dame of Silicon Valley, at times matriarch to Bill Gates and many other lads on the innovation circuit, wrote a harsh column Aug. 26 about ICANN's gTLD system, titled "What's in a Domain Name?" I like and respect Esther, especially for her technical background -- we have shar...
The cocooned gTLD has started to spread its wings, and soon it will show its colors and become a butterfly. Its well-guarded fuzzy and slow progress has finally propelled it to a much-anticipated metamorphosis, but the world still waits for some flying maneuvers. Mother ICANN has worked very hard to...
I don't get why companies today take so long to make deals. Just do it already. The latest rumor is about Sprint Nextel, Comcast and Time Warner Cable acquiring Clearwire. Of course, we have heard of other Sprint rumors over the last few years that didn't pan out -- like acquiring T-Mobile. Dan Hess...
Google has agreed to a $500 million settlement with the U.S. Department of Justice for allowing online Canadian pharmacies to place ads through its AdWords program targeting consumers in the United States. The ads resulted in the illegal importation of controlled and non-controlled prescription dru...
T-Mobile isn't letting all the other wireless providers have all the fun with the new BlackBerry devices rolling out this month . On Wednesday, the company announced it'll provide Research In Motion's BlackBerry Bold 9900 for a cool $299.99 -- after a $50 mail-in rebate and a two-year contract agre...
Enough already with the crappy and negative stories about Phil Falcone, Sanjiv Ahuja, LightSquared and the whole GPS problem. This is a company and a technology and a solution that we need. It is designed to fix the growing wireless data problem many of us are already experiencing. So why isn't Ligh...
Consumers are savvier than ever. They're also much less likely to be swayed by traditional, in-your-face advertising and commercials. They want, instead, to be entertained and engaged by marketers. In short, consumers just want to have fun. Marketers and e-commerce retailers are, therefore, looking ...
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