The European online travel market will soar from the US$2.9 billion rackedup in sales last year to $10.9 billion in 2002 — a nearly 300 percent spike– according to a study released Monday by Internet travel measurementfirm PhoCusWright.
The report found that a number of factors will help drive this growth,including increased Web and wireless device usage rates; beefed up online bill payment, security and privacy measures; wider adoption of flat-rate Net access payment plans; and the rapid development of online travel services.
“Several online players have begun to build significant market share,raising public awareness of travel e-commerce in the process,” saidPhoCusWright director of information services Kate Rice. “The greatestpotential of the Internet is in its global capabilities and nowhere is thatmore true than in online travel.”
To compile data for its assessment of “The European Online TravelMarketplace: 2000 – 2002,” PhoCusWright surveyed e-commerce executives atnearly 50 travel-related firms based in Europe.
Airlines on Top
Supplier Web sites have cornered the Net travel niche in Europe, saidPhoCusWright. Seventy-four percent of the entire online market share wascaptured by airlines, tour operators, hotels, railways and car rentalcompanies in 2000. By comparison, independent online travel agencies claimeda 26 percent share of the e-travel pie.
The report also said that airline Web sites accounted for $810 million insales during 2000, while online travel agencies sold $382 million in airlinetickets. The two carriers with the greatest number of Net-based bookings inEurope are easyJet and Ryanair, neither of which allows independent onlineagencies to sell tickets on their airlines.
Independents Up in U.S.
The European breakdown stands in marked contrast to the U.S. Net travelsector. A study released in the fall from International Data Corp. (IDC)found that the majority of online travel sales will be generated fromindependent travel agencies and not from sites directly connected with themajor airlines in the coming years.
Moreover, IDC said that although Web sites run by airlines accounted formore than half of all online ticket sales in 2000, their share will fallbelow 50 percent this year and will continue to drop through at least 2004.
Analysts at IDC attributed the forecasted boom for independent travelagencies to their ability to tailor services for travel consumers.
Last Minute Leader
Despite the current supply-side dominance of the sector, European onlinetravel agencies have taken steps to increase their market share.
In August, travel agency Lastminute.com acquired France’s largeste-travel group Degriftour in a deal valued at $89 million. The takeover madeLastminute.com the second largest online travel agency in Europe, withestimated combined gross bookings of $116 million.
According to PhoCusWright, Ebookers.com is the top European travel servicesfirm with $150 million in projected gross bookings, while Expedia.co.ukranks third.