Online Advertising

As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their ...

BlackBerry 10 may have had its thunder stolen by "BlackBerry" -- that is, the announcement that "Research In Motion" has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 opera...

Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pin...

Google may be getting ready to launch paid subscription channels on YouTube. The new offering would be part of Google's larger plan to keep viewers tuned in to its popular video service as long as possible, while developing new revenue streams including premium ad dollars. Google reportedly has aske...

Google wowed analysts and shareholders with its fourth-quarter earnings released on Tuesday. The search engine giant reported consolidated revenues of US$14.42 billion for the quarter ending Dec. 31 -- an increase of 36 percent compared with the fourth quarter of 2011. Its GAAP net income, including...

Data brokers are watching your every move online. They track the sites you visit, articles you read, purchases you make, and even the names of your children. To cut through the red tape of monitoring and removing stored information, online privacy company Abine is offering a mobile version of its...

Kim Dotcom didn't make his millions from the illegal downloads that took place on Megaupload, the now-defunct site he ran. Rather, he mostly made his money from ads that ran on the illegal download site, which highlights a need for ad networks to do a better job policing their stable of publishers.

Online advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, ...

Facebook plans to launch video advertising that will autoplay in users' news feeds some time next year, but it's not yet clear whether they'll be more like silent movies or talkies. Advertisers reportedly will have the chance to buy targeted video ads in the first part of next year. The ads will be ...

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

AOL is shifting toward decentralization of its marketing efforts. The online company this week named Allie Savarino Kline as chief marketing officer of its Advertising.com unit. In the newly created position, she will have global oversight of Advertising.com and will handle marketing strategy for th...

Speculation about Pandora's future is running high again with the company's release of its Q3 earnings and, more importantly, guidance for the fourth quarter and fiscal year 2013. For the third quarter of fiscal 2013, Pandora posted total revenue of $120 million, a 60 percent year-over-year increase...

A U.S. district judge has given preliminary approval to Facebook's attempt to settle a class action lawsuit alleging the company violated members' privacy rights by using their images in Facebook's Sponsored Stories ad format. The settlement would give $10 each to those who objected to their images ...

In just a few short years, social networks have become deeply entrenched as a means for consumers and businesses to connect online. Consumers spend more time on social networks than on any other category of sites, according to the latest social media report from NM Incite/Nielsen. That amounts to ro...