Webvan Exits Market, Cuts 220 Jobs

The Foster City, California-based company also said that approximately 220 workers will be laid off as a result of the closure.

"While we regret the impact this decision has on our employees and customers in the Dallas area, we firmly believe that this is a necessary and right step for the long-term viability of Webvan," said Webvan chief executive officer George T. Shaheen.

Shaheen said that Dallas was the company's least developed but most competitive market.

"Given these dynamics, gaining the necessary customer base to bring our Dallas operations to profitability within our strategic timeframe would require a large investment in marketing and working capital," Shaheen said.

According to Shaheen, the company's resources can be "more effectively and efficiently utilized" in its nine other markets, where the company's services are better established.

Although Webvan entered the Dallas market through its acquisition of HomeGrocer.com in September, online service in the area had not been converted to its parent company's technology platform or business model.

Rough Road

Webvan has so far managed to survive the shakeout in the Net grocer sector, but not without constant challenges.

In its fourth-quarter earnings report, released last month, Webvan said that it had sufficient capital to fund operations through 2001, but acknowledged that it is running out of money.

In order to fund its 2002 operations, Webvan said it would need to drum up an additional US$40 million to $60 million by the end of the year.

Additionally, the decision to abandon Dallas comes one week after Webvan's founder resigned from the company's board of directors.

Delays and Allegations

To cool its cash-burn rate, Webvan revamped its business plan for the year, saying it will focus on growing its markets to the point of profitability, completing the integration of HomeGrocer.com, and reducing annual corporate and operating expenses.

As part of the strategy shift, Webvan has also delayed planned expansions into new territory, announcing in January that it was indefinitely postponing the commercial launch of its service into northern New Jersey, Maryland and Washington, D.C.

In addition to cash-flow problems, Webvan has also had union problems. Earlier this month, the Teamsters and the United Food and Commercial Workers filed a National Labor Relations Board grievance, charging that Webvan illegally restricts organizing activities. At issue are personnel policies that allegedly prohibit employees from wearing pro-union buttons and restrict their ability to communicate and hold union meetings.

Stock Slumps

Webvan stock has also languished in recent months. Webvan shares are trading in the 30-cent range, placing it at risk of delisting by the Nasdaq. The 52-week high for the stock is $16.12.

Moreover, after Webvan's fourth-quarter earnings warning in early January, several investment banks issued downgrades on the company's stock, and reduced earnings and revenue expectations.

For the fourth-quarter ended December 31st, Webvan posted a loss of $109.1 million, or 23 cents per share. By comparison, the company's loss in the same period a year earlier was $56 million, or 15 cents per share.