Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal interse...
It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...
My Pick of the Week is a brand new category of computers called "Ultrabooks." Think of Apple's thin MacBook Air -- but on Windows. These are a hit with Apple users, so there is no reason they shouldn't be just as popular with the Windows crowd, as long as they run well. I have not used them yet, but...
The success of the cloud movement over the past year has spawned a proliferation of players seeking to win a share of this rapidly growing market. While the market opportunities appear to be endless, the "cloud rush" effect that has overtaken the industry is making it more difficult than ever for co...
Research In Motion appears to have decided that the battle for the name "BBX" is not worth a lengthy court fight after a federal judge in New Mexico issued a temporary restraining order to block its use for the company's operating system in its next-generation BlackBerry phones and tablets. In Octob...
It appears that Google's relatively new Chrome browser has displaced Mozilla Firefox from the No. 2 spot in the worldwide browser market, following leader Microsoft Internet Explorer. "Three years ago, we built Chrome to help spur more innovation on the Web, and we're excited that over 200 million p...
Cookbooks have always been about sharing recipes, connecting with others and figuring out what to make for dinner. Now, however, digital cookbooks, apps and other new formats are bringing these activities into the 21st century. Chefs and cookbook authors are starting to recognize that cookbooks -- a...
In one swoop, a Justice Department-led group of federal law enforcement agencies seized 150 domain names of commercial websites that it claims have been selling counterfeit goods. The seized domains are now under federal custody. Taking place on Cyber Monday, the timing of this raid was not likely a...
The flash mob dance by the world's most powerful groups of agencies against ICANN's new gTLD domain name program must not be taken lightly. After all, these global bodies represent the real manipulaters of emotions. They influence our taste, habits and behavior -- like type of cereal, length of skir...
Google and its hardware partners are revamping their approach to Chromebooks with a series of changes. Perhaps most interesting among these, from the consumer perspective at least, is a price cut to the current Samsung and Acer models of roughly $50 or so. Specifically, the WiFi Acer Chromebook dro...
The existing model for daily deals is broken. The biggest issue: It's simply not making merchants money. In just a few quick years, daily deals have shifted the concept of local marketing from traditional advertising to blanket discounts aimed at driving first-time customers en masse. While the new...
Yelp filed for an initial public offering Thursday, joining a cadre of social websites that have either made the leap into public trading recently or are aiming for it in the near future. In going public, Yelp hopes to raise as much as $100 million. The San Francisco-based company has gained popular...
Turkey hotlines revolutionized the way home cooks dealt with kitchen emergencies during Thanksgiving. Now, hotlines are being joined by social media, videos, apps and other twenty-first century ways of solving bird problems. The Butterball Turkey Talk-Line women -- and they are all women -- have bee...
For U.S.-based retailers, running a successful global e-commerce business takes the right balance of strong local marketing and effective operations. While it is essential that retailers cater to local customer experience expectations, it is also critically important to abide by local laws and regu...
Citigroup has reached an agreement to sell its music label, EMI Group, in two parts for a total of $4.1 billion. Universal Music Group has announced it is buying EMI's recorded music division for $1.9 billion. Sony/ATV, according to news reports, has nabbed -- or is poised to nab shortly -- EMI's pu...
Significantly
Minor inconvenience
Unsure if I've been affected
Not at all
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