Want to be your own boss? Got an itch to try your hand at e-commerce but don't consider yourself a techie? Maybe you've got an eye for style, the next big fad, or just useful products. Or perhaps you have the pulse of a particular space, as well as the sales and marketing savvy to put an idea to ...
BulkRegister, the original low-price commodifier of the domain name industry, announced that its business and assets are being acquired by eNom of Bellevue, Wash. In an e-mail sent to customers on July 26, BulkRegister said that its user interface would be integrated into eNom's main platform and t...
As eBusiness drives more business, it is attracting more sophisticated marketers who bring with them classic training in marketing research methods from places like P&G. These marketers understand how critical customer research is in guiding their decisions in product development, messaging and ...
There are four lessons for U.S. firms setting up operations offshore, beginning with the need for good market positioning, having enough American trainers on the ground, emphasizing quality over quantity, and the need to export American corporate culture overseas rather than have offshore facilities...
Web analytics isn't what it used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest stand-alone Web analytics application service provider. The company grew more than 150 percent in 2004, with ...
Marius Haas, vice president of worldwide e-business mindshare at Hewlett-Packard, led efforts to integrate HP's and Compaq's e-business groups in the nine months preceding the official merger. Haas' division also has aggressively set up online partnerships with a host of high-profile companies, incl...
As more companies pursue ever-scarcer revenues in this slow economy, they are putting more emphasis on getting the word out about their presence. And although the Internet is not the only marketing channel a business should examine, it definitely should be part of the plan. "The Internet makes up a ...
Enterprise cannot swing an optical mouse these days without hitting a Microsoft product. But despite the software giant's aggressive posturing, enterprise is hardly at its mercy when developing a blueprint for e-commerce. In fact, it is easy to avoid Microsoft altogether, Giga Information Group a...
Founded in August 2000, Carat Interactive specializes in digital messaging programs that are integrated both offline and online across all interactive mediums. The company's clients include Adobe Systems, Bank of America and Palm. Carat Interactive vice president and media director Mark Stephens ...
At a time when computer network security is a top priority for many company executives, networking kingpin Cisco Systems is enjoying a spot at center stage. A self-described "tribal elder" at the company, vice president of worldwide marketing communications Jere King, has overseen all of Cisco's a...
Despite ubiquitous reports of a sagging online advertising market, there are plenty of reasons for i-marketing managers to look ahead with optimism. On the whole, the 2001 online ad market actually outpaced 2000's market in terms of unique ad growth until the second week of November, according to...
When you think of Intel, you cannot help but conjure images of lovable aliens or of the Blue Man Group raising the giant number "4" when the Pentium 4 came out. That's thanks largely to a marketing machine that is as lively as ever, even in this recession-hindered economy. The forward-looking min...
In an exclusive interview with the E-Commerce Times, Oracle senior vice president and chief marketing officer Mark Jarvis attributed the company's online marketing success to its use of exhaustive scientific measurement and data analysis. Most importantly, he said, Oracle does not turn to adverti...
In an exclusive interview with the E-Commerce Times, Nortel director of global branding and advertising Bruce Horner explained how a crucial component of the company's online marketing strategy involves the preemptive placement of targeted ads. This approach allows Nortel to identify and quickly ...
Software maker PeopleSoft, which amid the struggling economy reported earnings of US$50 million for the third quarter of 2001, embraces online marketing as part of its overall advertising strategy. In a recent interview, chief marketing officer Nanci Caldwell told the E-Commerce Times that the We...
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Undecided
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