Analyst Rating Boosts BroadVision

BroadVisionInc. (Nasdaq: BVSN)gained 1/4 to 24 5/16 Wednesday, partly recovering from a 6 1/4-point dropTuesday, after analysts at Banc of America Securities repeated a strong buyrating on the stock.

Banc of America said BroadVision’s Tuesday drop of 20 percent was a”disproportionate blow” to the stock, coming as rival ArtTechnology Group, Inc. (Nasdaq: ARTG) won a contract from PhilipsElectronics.

The firm said that investors appear to be concerned that Philips, a BroadVisioncustomer, may switch its software applications to Art Technology. “We do notbelieve that this is the case,” Banc of America said. The companies’products are being used in different divisions, and Philips will continue touse BroadVision, the analysts said.

After the close of trading Wednesday, BroadVision announced a US$17 millionpartnership with NCR Corp. (NYSE: NCR) that links the software maker’spersonalized e-business products with NCR’s Teradata database, customerrelationship management applications, and automated teller machines.

NCR and BroadVision together will fund research and development centers tocome up with products that let businesses coordinate marketing and customerservice functions on a single network.

The new products “will help banks make the most of the brief time they haveto interact with consumers at ATMs by providing a personal message for eachconsumer,” the companies said. For example, a recent high school graduatecould be greeted at his or her ATM with a pitch for a college loan, and a customernearing the payoff of an existing car loan could be told about pre-approval for a new loan.

The joint venture will begin by targeting financial services businesses, andwill expand to include companies involved in retail, communications, traveland transportation, and manufacturing.

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