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E-Tailers Can Learn From Hollywood’s Mistakes

Ever wished customers would roll out the virtual red carpet for your new product announcements? Want to create excitement among vendors and consumers? A little buzz could go a long way toward selling many types of products ...

Online Travel Sites Face Greatest Challenge

As a country, the United States is just beginning to experience the aftermath of the terrorist attacks of September 11th. One of the many consequences, even if not the most drastic, is the downturn in the travel industry ...

Message to M-Marketers: Don’t Be ‘Pushy’

Picture this: You're driving to dear old Mom's house one Mother's Day in the not-too-distant future, when you realize you've forgotten to buy a gift. ...

Advergaming Enters the I-Marketing Olympics

Let's face it. Pop-up ads are annoying. Spam is illegal. Offline advertising is so, well, non-interactive. ...

Oops, How Embarrassing: Is Your Web Site Current?

How often do you update your Web site? I'm not talking about nifty functions that put today's date on the page. I'm not even referring to Just-in-Time (JIT) systems that dynamically update your site according to inventory levels. What I mean is, how often does someone look at your site with a critical eye, finding areas that are in need of immediate change?...

Ready, Aim, Fire: Targeting Your E-Biz Message

I love targeted e-mail. When I check my e-mail, I look forward to receiving messages that are timely, interesting and help me save money. Businesses I know and trust that send me the right marketing messages are often rewarded with a sale -- or at least some of my attention, which always seems to be in short supply ...

The Irresistible Lure of E-Commerce

Around this time last summer, my mother made her Christmas shopping list. It's a tradition for her to start early. The general idea is to avoid the crowds, traffic and general madness of seasonal shopping ...

Have Local Web Portals Lost Their Way?

When online portal CitySearch.com announced layoffs of 90 employees this month, it was billed as a cost-cutting measure designed to help the company reach its profitability goals ...

How often do you receive an email that you suspect is fraudulent?
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