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Report: Etsy Aims to Charm Wall Street

Etsy is working on an initial public offering that could debut this quarter, Bloomberg reported Tuesday, citing unnamed sources familiar with its plans ...

CFPB Shifts Some Power to Mortgage Shoppers

The Consumer Financial Protection Bureau on Tuesday introduced Owning a Home, a set of online tools designed to make it easier for consumers to comparison shop for the best deal in mortgage financing. ...

CFPB May Rein In Payday Lending

The Consumer Financial Protection Bureau is considering various approaches to reforming the payday loan industry, The Wall Street Journal reported on Sunday. ...

Retargeting May Work, but Pretargeting May Work Better

The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week...

PRODUCT PROFILE

Zendesk Crystallizes Mobile Customer Service

Zendesk has launched a new platform, Zendesk Embeddables, that allows companies to incorporate certain elements of the Zendesk product suite in mobile and Web apps, as well as games and other online mobile experiences. ...

OPINION

Online Reviews: Separating the Wheat From the Chaff

The majority of Americans rely on online reviews, with some 78 percent checking them out before making a purchase, according to a recent YouGov survey. Forty-four percent of those polled said they had written reviews themselves, at least occasionally. ...

Cyber Monday Reveals New Customer Spending Patterns

The Monday after the Thanksgiving Day holiday weekend, aka "Cyber Monday," lived up to its name and more this year. ...

PRODUCT PROFILE

AgilOne Bends Over Backwards to Understand Customers

AgilOne has rolled out an enhanced version of its predictive marketing platform with new tools, as well as improvements to fine-tune its forecasting capabilities, said Chief Marketing Officer Dominique Levin. ...

Black Friday Reports: Sunny Online, Gloomy Off

It was the best of times and the worst of times for retailers over the 4-day long Thanksgiving Day-Black Friday weekend. ...

Black Friday May Be Losing Its Mojo

Some US$13.1 billion in sales are anticipated this Thanksgiving weekend across all manner of channels, from mammoth shopping centers to online retailers to local shops and pop-up stores. ...

PRODUCT PROFILE

Salesforce Adds App Hub to Centralize Customer Service on Desk.com

Salesforce.com on Monday launched App Hub, an upgrade to its Desk.com customer service platform. App Hub features more than 50 apps for a wide range of functions including e-commerce, email marketing, telephony and text messaging. ...

Amazon Free Video Could Hook Non-Prime Audience

Amazon plans to introduce a new ad-supported streaming video service early next year, according to a report last week in the New York Post, which cited unnamed sources. The new service will be separate from Amazon's Prime membership offering, which already includes a video-streaming component. ...

OPINION

SMS: It’s Not Just for Marketing Any More

There appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket ...

Uber Exec Floats Digging Up Dirt on Journalists

Uber Senior Vice President of Business Emil Michael last week said, in comments he apparently thought were off the record, that the company should consider hiring a team of opposition researchers to investigate the personal lives of journalists who reported negatively on the company. ...

Salesforce1 Lightning Connect Aims to End the Long CRM Integration Nightmare

Salesforce.com has unveiled Salesforce1 Lightning Connect, a new component for its Lightning Platform as a Service for mobile developers, which it introduced last month. ...

PRODUCT PROFILE

Kana Burnishes Omnichannel Customer Engagement Tools

Kana on Monday announced the first major upgrade of its flagship enterprise product following its acquisition earlier this year by Verint. ...

Money Makes the World Go Round on Singles Day

Nov. 11 is Singles Day in China -- aka the "11.11 Shopping Festival" -- and the country's millions of unhitched celebrated the event by spending some quality time with online retail giant Alibaba. ...

Texting Drivers Willing to Play With Fire

Texting while driving is dangerous. We know that intuitively; we know it because the statistics say so; we know it because we have seen any number of public service announcements warning of its hazards. ...

OPINION

Webrooming Takes the Sting Out of Showrooming

Showrooming, the bane of retailers, is the consumer practice of visiting a brick-and-mortar store to test out merchandise -- say a new TV or electronic gadget -- and then buying the same model online at a cheaper price. ...

Cortana Goes to Work for Microsoft Dynamics CRM Users

Microsoft on Tuesday announced a slew of new features and functionality for Microsoft Dynamics CRM at its Convergence 2014 conference in Europe. One of the most striking is the addition of Cortana, Microsoft's intelligent personal assistant. ...

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