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Ever wished customers would roll out the virtual red carpet for your new product announcements? Want to create excitement among vendors and consumers? A little buzz could go a long way toward selling many types of products. Earlier this month, Forrester Research took a good look at the entertainm...

As a country, the United States is just beginning to experience the aftermath of the terrorist attacks of September 11th. One of the many consequences, even if not the most drastic, is the downturn in the travel industry. Online travel companies are suffering the effects of reduced levels of busi...

Picture this: You're driving to dear old Mom's house one Mother's Day in the not-too-distant future, when you realize you've forgotten to buy a gift. You whip out your PDA (while safely stopped at a red light, of course) and instantly pull up coupons for flowers, spa days and jewelry, all offere...

Let's face it. Pop-up ads are annoying. Spam is illegal. Offline advertising is so, well, non-interactive. In response, major U.S. advertisers are, one by one, discovering a new approach to Internet marketing. If your spellchecker is not already saturated with buzz words coined in the Internet er...

Your company goes through changes every day. The business climate in which you operate is in constant flux. If your Web site isn't constantly shifting to keep up, you might have troubles. Just ask U.S. Congressman Gary Condit (D-California). Infamous for his "close relationship" with still-miss...

I love targeted e-mail. When I check my e-mail, I look forward to receiving messages that are timely, interesting and help me save money. Businesses I know and trust that send me the right marketing messages are often rewarded with a sale -- or at least some of my attention, which always seems to...

According to new research by Forrester, Mom's first-time shopping excursion is an increasingly common phenomena. Despite protests, more and more non-wired folks -- even those who swore they'd never succumb to the charms of the Net -- are logging on for the first time. At a time when few compani...

When online portal CitySearch.com announced layoffs of 90 employees this month, it was billed as a cost-cutting measure designed to help the company reach its profitability goals. It was only the latest and most public announcement of the underlying struggles local portals face. Across the natio...