Monster Parent Pays $800K for Domain Name

TMP Worldwide, the parent company of job site, has paid US$800,000 for rights to acquire the domain name and trademark from a defunct competitor.

TMP said the bankruptcy court purchase will give its family of job search sites an immediate traffic boost. The company cited Media Metrix statistics that show drew 400,000 monthly visitors as recently as February of this year, even though the site contained only a message saying its owner was reorganizing.

In comparison, Monster had 43 million unique visitors in March, making it the 23rd busiest site on the Web. That means the traffic would represent a gain of less than 1 percent per month.

Umbrella Site Opens

But Monster CEO Jim Treacy said the site will serve as “a launching pad” and a “gateway” to all the company’s interactive properties.

“The broad generic appeal of maps perfectly to our intern-to-CEO strategy of serving the entire spectrum of online job-seekers,” Treacy said. “We see it playing a significant role in a number of existing and future online job initiatives.”

By early Friday, the site had become an umbrella site for all the company’s job sites, including, and TriStateJobMatch. They are the first in what is expected to be a string of locally focused job search sites.

“ is a desirable URL,” Monster founder and chairman Jeff Taylor added, noting that the site is the most logical place for new Web surfers to go for career information.

Dot-Money Redux

Although expensive by recent standards, the price paid for pales in comparison to some URL price tags during the peak of the dot-com boom, when sold for $7.5 million and sold for a then-record $3 million.

Meanwhile, easily recognizable domain names like and have been bought in bankruptcy court by former rivals and put back in business, often with good results. filed for bankruptcy protection in March 2001. The site had been fueled by about $100 million in venture funding from Idealab, CBS Television and others, but cited a fiercely competitive marketplace in its decision to reorganize.

Head to Head

The domain purchase was announced just hours after Yahoo!, which in December outbid TMP for the right to buy, said it has taken the first step toward integrating the career site into its portal.

Yahoo! said that as of Thursday, HotJobs will be the exclusive provider of job listings to the Yahoo! Careers site, ending the portal’s longstanding relationship with

Yahoo! added that HotJobs listings will be available through its family of Get Local sites, which provide listings and information on thousands of U.S. cities.

Monster is taking a similarly local approach with its Jobmatch offering, saying it hopes to target hourly wage-earners and temporary help, job categories largely ignored by online career listing sites.

1 Comment

  • The article states that the part-time and hourly level focus has been left off of career Sites. There is already a Monster of the hourly world,

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