Online Advertising

The bones of a plan to balance consumer privacy and businesses' need to gather data online was aired yesterday by the Federal Trade Commission and was greeted with both praise and criticism. In a 122-page preliminary report, the agency called for any company collecting or using consumer data that ca...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

If you're responsible for supporting product sales through the retail channel for your client, there is no doubt you're experienced in search engine optimization, search engine marketing, keywords, SERPs, ad banners, click-through rates and more. Most search activities involve either driving a cons...

The personnel shakeup taking place at Digg offers an example of how difficult it can be for a social media site to make the transition from a popular online destination to a profitable business enterprise. In addition to losing its top sales and finance executives, Digg is reducing its total workfor...

Google is actively negotiating with the big-three television networks and Hulu to unblock access to their programming to users of its new Google TV service. News Corp.'s Fox has not blocked programming but is considering the move. There have been reports that CBS content can be viewed, noted ITIC pr...

Over the last few months, several news articles have reported on the collection and use of information gathered from consumers as they visit certain websites, often without their knowledge and consent. These reports have attracted the attention of Congress and may result in legislation governing the...

Shopping continues to shift to the Web. With all the growth in e-commerce, retailers are focusing their efforts on better online merchandising, cross-channel integration and personalization to fine tune their sites for better conversion rates. In addition, many of the best e-commerce retailers are t...

Twitter Cofounder Evan Williams has stepped aside as CEO and placed Dick Costolo, the man he hired as chief operating officer, in charge of the company as it works to build its business model. "I am most satisfied while pushing product direction," Williams wrote in a blog post announcing his decisio...

AOL went on a buying binge this week. It made headlines with the purchase of the TechCrunch blog network, but on the same day it also bought two promising startups -- Thing Labs and 5min Media. Thing Labs makes Brizzly, a Web-based program that allows people to manage their social networking on Twit...

After resisting pressure from advocacy groups and attorneys general for more than a year, Craigslist has decided to permanently remove its adult services section from its online classified ads in the United States. Elsewhere around the world, the section will remain live. The site closed the section...

Google has introduced a change to its search offerings -- a new feature called "Google Instant" -- that has online advertisers wringing their hands over its implications. Google Instant lets users see results as they're typing a query. Each letter and word triggers its own predictive search. The u...

Twitter on Wednesday launched its @earlybird service, aimed at providing its some 75 million members with daily deals and creating a revenue stream for itself. The first offering from the service was a discount on tickets to see the critically panned movie "The Sorcerer's Apprentice" from Disney and...

Microblogging service Twitter has announced its second major attempt to monetize -- the @earlybird service. This will let advertisers pay a fee to promote exclusive events, tout time-sensitive special deals and offer sneak peeks at products to Twitter users. The service had signed up more than 15,00...