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Despite Plunging Revenues, Yahoo! Beats Street

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Despite Plunging Revenues, Yahoo! Beats Street

Yahoo! CEO Terry Semel said the portal giant is beginning to see the ad market settle down, and that the quality of its ad sales 'have been improving steadily.'


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Despite a net loss of 9 U.S. cents per share over the second quarter of 2001, Yahoo! (Nasdaq: YHOO) gained a minor victory in front of Wall Street on Wednesday, with the announcement that its pro-forma net income for the quarter was a penny per share.

Analysts had expected the portal giant to report breakeven earnings for the quarter just ended, down from income of 12 cents per share a year earlier.

"There is no single event that will transform this company," said Terry Semel, Yahoo's new chairman and chief executive officer. "What you will see is a series of actions and you will see them begin to unfold this quarter. Each vertical business will be supported by multiple revenue streams. Yahoo! is in control of its future."

By the Books

Net revenues for Yahoo! in the quarter ended June 30th totaled US$182.1 million, nearly a $91 million drop from the year-earlier quarter.

Including $45.5 million in restructuring and acquisition-related charges, the company posted a net loss on the quarter of $48.5 million, compared with net income of $53.3 million, or 9 cents per share, a year earlier.

The company expects pro-forma earnings per share (EPS) for the third quarter 2001 to be approximately breakeven. However, the company also said it expects its pro-forma EPS to fall in the range of 2 cents to 6 cents for the full year 2001.

Tuning In

Yahoo! filled the most recent quarter with a flurry of attempts aimed at diversifying the company's revenue streams, through such means as building a global music service.

The company's revenues from business and premium services are expected to approach 20 percent of its total revenue for the entire year, Yahoo! said. Yahoo's domestic revenue per customer Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse also showed a steady increase of 20 percent over the first quarter.

Yahoo! started improvising right after the first quarter ended, with the announcement that it had formed an alliance with Duet, a subscription-based music service being developed by two of the world's largest record labels. Since then, Yahoo! acquired online music provider Launch Media, launched Yahoo! Music in Canada, China, the United Kingdom and Ireland, and unveiled Yahoo! Broadcast.

The company also inked a deal with Travelocity to create interactive multimedia broadcast centers, and partnered with Consumer Reports to offer product ratings and buying guides on its shopping site.

Ads Coming Back

Yahoo! attributed the quarter's lower gross margins partially to the upward trend in content costs that have come as part of Yahoo's new alliances.

"We see this time as our opportunity to regroup, rebuild, and be stronger than ever when the advertising market picks up again around the middle of 2002," Semel said.

According to Semel, Yahoo! is beginning to see the ad market settle down, and that the quality of its ad sales "have been improving steadily."

Regroup, Rebuild

Shares of Yahoo! traded down as much as 14 percent at times during the day, but rallied to finish at $17.03, down 80 cents or 4.5 percent.

In after-hours trading, however, Yahoo! rose 8.1 percent to $19.13.

Semel pointed to three areas for Yahoo! to focus on over the next year to combat the current economy and sluggish advertising environment: seeking out more partnerships and joint ventures with major corporations for leading content or distribution services, possible future acquisitions, and innovation in the area of customer personalization.

"One of the elements we'll bring to the table is much more personalization," Semel said.


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