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@Plan, Inc. (Nasdaq: APLN) was up 1 1/2 at 6 13/16 early Monday after DoubleClick, Inc. (Nasdaq: DCLK) changed the terms of its planned acquisition of the company.
New York-based DoubleClick will now pay shareholders of @Plan, a Stamford, Connecticut-based online advertising research firm, US$8 in cash and stock for each of their shares, down from $9.25 under the original agreement.
DoubleClick was up 1/8 at 15 5/16.
@Plan shareholders will get between $1.60 and $4 in cash for each of their shares, with the remainder in DoubleClick common stock. The original agreement called for shareholders to get 20 percent of the price in stock.
DoubleClick said it will announce the final terms the day before the
acquisition closes, sometime during the first quarter of 2001. The companies
had originally planned to complete the deal 
in the fourth quarter of this
year.
"This acquisition underscores the value of @Plan to DoubleClick's business," said DoubleClick vice president of research Greg Ellis.
DoubleClick said in September that it would buy @Plan with an eye toward building a research division. "As two industry leaders with a combined client base of over 6,000 top ad agencies, advertisers and Web publishers, we are confident we will further be able to build out our client bases," DoubleClick chief executive officer Kevin Ryan said at the time.
Terms of the deal, however, said the price could be cut if DoubleClick shares were to drop below $23.87 over a 10-day period. Shares of both companies have fallen in the weeks since the agreement was first announced.
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