One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers who drop the ball with errors such as inaccurate product feeds and promised products that never arrive, it's redo time...
It may not be a question of if but when the Internet will reach the breaking point under the strain of the COVID-19 pandemic. The Internet is fast becoming a potential victim of the coronavirus assault. With an estimated billion people staying home, remote working, or just watching shows online all ...
Perhaps technology operates at its most profound level when we don't notice it -- when it simply becomes woven into the fabric of our daily lives. We asked ECT News Network's roundtable of industry insiders to pause and reflect on their own personal tech preferences, to speculate on what popular gad...
Though it no longer grabs many headlines, video piracy remains a major issue for pay-TV services, according to data released last month by consumer research firm Parks Associates. If just 10 percent of pay-TV subscribers should discontinue paying for services by 2023, the loss in revenue to operator...
Disney+ has made its official debut, and after a few minor hiccups the service is up and running. It is widely available via a plethora of devices, offers a breadth of content, and serves quick and seamless downloads to mobile devices. However, with a heavy focus on Disney animated films, Marvel sup...
The much-anticipated Disney+ streaming service has arrived. In the first 24 hours, the app was downloaded 3.2 million times. Demand for the new over-the-top streaming service prompted the company to announced that it had exceeded its highest expectations -- but with problematic results. Many users w...
NBCUniversal has named Matt Strauss, a longtime executive at Comcast Corporation -- the parent company of NBCUniversal since 2011 -- to oversee its new Peacock streaming service set to launch in April. Strauss most recently served as EVP at Comcast, where he oversaw Comcast's video, Internet and voi...
At Apple's annual new products and devices event earlier this week, CEO Tim Cook told the crowd gathered at its Cupertino headquarters that the new Apple TV+ streaming service will be available for $4.99 per month. Consumers who buy a new iPad, iPhone or Apple laptop will receive a year of the subsc...
CBS went dark across AT&T's U-verse and DirecTV services, days after the seven-year contract between the two companies expired. As the two couldn't come to new terms, CBS and its related channels -- including CBSN, CBS Sports and The Smithsonian Channel -- were blacked out. This latest disruptio...
I was struck by a recent video of a soldier who apparently took some woman's parking spot and then went off the rails when she objected. He bad-mouthed the U.S. military and the U.S., abused his wife, and put his child at risk. A decade ago we probably wouldn't have seen this incident, but now there...
The Walt Disney Corporation officially announced Disney+, its direct-to-consumer streaming service, during its Investor Day webcast last week. The new over-the-top service will become available on Nov. 12 for a $6.99 month subscription. Disney+ will arrive with more than 25 new TV programs, as well ...
There should be no argument that we live in a diverse world, and that the technology industry doesn't reflect that diversity. The lack of diversity in employees makes it very difficult for companies, both in and out of the tech market, to address their increasingly diverse customer base effectively...
Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any over-the-top streaming service. Apple also announced Apple TV Channels, an aggregation serv...
Facebook unveiled its Oculus Rift S virtual reality headset at the Game Developers Conference in San Francisco. It will be available this spring for $399. With the Rift 2, Oculus "is following some of the trends set by Vive -- inside-out tracking, incremental improvement, and focus on comfort," obse...
Netflix has decided to hike prices by $1 to $2 for all 58 million of its subscribers in the U.S., as well as customers in about 40 Latin American countries who are billed in U.S currency. Customers in key international markets such as Mexico and Brazil reportedly will be exempt from the increases. N...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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Why Quality E-Gifts Are Smart Business Decisions
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