The maker of the batteries that prompted Finnish cell phone maker Nokia to recall up to 46 million handset batteries will pay up to $172 million of the costs associated with replacing them. Japanese electronics giant Matsushita, perhaps best known for its Panasonic brand of electronics gear, agreed ...
From this day forward, consumers who purchase cable TV subscriptions will no longer be forced to lease integrated set-top boxes provided by their cable operators. Instead, as a result of a ruling by the Federal Communications Commission that took effect July 1, cable operators must now provide consu...
There is absolutely nothing wrong with the new London 2012 Olympics logo, but there is something seriously wrong with the logo-driven branding industry at large. This new logo clearly proves that as we approach 2012, global society will not respond to conventional logos or graphics, but only to thes...
The vow Tuesday by Apple CEO Steve Jobs -- that he would willingly remove copyright protection from songs sold at his company's iTunes store -- was cheered by those who've been arguing that digital rights management systems are a failure. Advocates for music-sharing freedom said they expect music la...
The appendage of the letter "i" to a word with the intent of creating an icon is silly. Momentary, short-term fame and glory may be possible, but it is a very dubious tactic for creating a long-lasting, global iconic mark. What makes an icon is the exclusive longevity of its unique name. That's why ...
A U.S. foundation that helps companies commercialize technology has filed a patent lawsuit against some of the largest wireless device makers in the world, claiming they are using infringing Bluetooth microprocessors made by a UK firm. The suit filed by the Seattle-based Washington Research Foundati...
Mobile technology developer Qualcomm is facing charges from U.S. based companies that it improperly used its market dominance to squelch competition in Korea, where regulators are probing a fresh batch of complaints. Korea's Fair Trade Commission is examining complaints from Dallas-based Texas Instr...
A group of communications technology firms has filed complaints with the European Commission (EC), asking that agency to investigate whether Qualcomm engaged in anti-competitive practices in the licensing of its technology for so-called 3G mobile networks and handsets. The companies that filed compl...
Another mobile virus has been spotted by security researchers, again designed to attack Symbian-based smart phones, but this time able to spread by more than one method. Like the vast majority of mobile viruses, the Lasco worm, as the threat has been dubbed, is aimed at the Symbian operating system...
All you will need to establish a worldwide trademark is the desire to go global with a powerful global identity. The rest will fit if you follow the right procedures and make sure your entire organization is ready to play the new global games. There has been a drop in the old branding cost of some 9...
Accessibility of service
Convenience in any situation
Cost-effectiveness
Eco-friendliness
No need for parking
Safe ride when having too much fun
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