Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china wit...
The Columbus Blue Jackets are a team in the National Hockey League, which means their revenue stream thrives -- or dies -- on how well they can sell tickets. The team has an extensive and sophisticated sales operation that fields nearly 300 calls per day. However, the team wanted tech support for it...
eMusic's old, custom-built content management system was slowing the team down. We're a digital media company, and our team has to be able to react quickly and share content on hot topics. When reviewing the different content management systems out there, we found that WordPress was an ideal solut...
Website developers and localization experts who help ready international websites in multiple languages know that the quality of source content is a major factor of success in website translation and localization -- but often they just have to work with whatever source content comes through the door...
Growing up in a world immersed in digital technologies, members of Generation Y have the highest of expectations on how they want to interact with their banks online. Born at the dawn of the digital age in the early 1980s, the oldest among Generation Y have never known a world without personal compu...
Founded in 1998, EZ Prints is an Atlanta-based provider of digital image fulfillment technology for retailers, portals, ISPs, digital content owners and professional photo services. About 500 online and offline retailers in the U.S. and Europe, including six of the top 10 online photo sites, use EZ ...
You just launched a new interactive ad campaign and corresponding landing page. You discussed the page design with your team. You know your customers. You've built out the landing page to meet their expectations and be consistent with the campaign. All done, right? Businesses undercut the potential...
QTel is one of the largest telecommunications firms in New York. With a customer base of 10,000 companies, the firm provides small and medium-sized businesses with a comprehensive array of communications products and services, such as fully integrated broadband data and voice services. One of the la...
What does a systems engineer in charge of a computer network for a major medical facility do to trim expenses and administer much-needed performance medicine to mission-critical applications? In the case of Orlando's Florida Hospital, network administrators surgically removed failing proprietary sof...
Today, there are 165 agents in Capgemini's new 610-seat Customer Care & Intelligence center in Junction City, Kan., using Google Apps as part of their customer care activities. Corporations' use of Google Apps have come a long way, considering that when Google Apps was first introduced it was la...
The explosive growth of pay-per-click search advertising has created an $8.2 billion industry led by Google, according to JupiterResearch. More than 60 percent of companies recently surveyed by JupiterResearch stated they intend to increase their spending on search advertising. This growth in sear...
Although some people are still trying to enjoy the last of the summer weather, the retail holiday shopping season has begun. With that, inevitably, comes the peak e-mail marketing season. The holiday e-mail season started last year on Sept. 6 with a Christmas reference in a Sam's Club e-mail, accord...
Do you want revolutionary improvements in IT quality and speed-to-solution with dramatic reductions in cost? Consider an organization-wide Web services delivery strategy. Today, businesses demand three key outcomes from IT: delivering faster technology solutions to a growing group of stakeholders; r...
Founded in 1998 in San Antonio, Rackspace started as a managed hosting company for small businesses. Today, it includes Fortune 500 firms in its customer Rolodex, as well. However, just as when it first opened its doors, Rackspace offers no add-on services such as hardware sales or phone company ser...
Wireless networking continues to make inroads in metropolitan and rural areas across the U.S. as the development of 802.1x technologies and associated standards forges ahead. Wireless broadband and VoIP have both gained momentum and are moving inexorably forward. It's now possible to connect to the ...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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