Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china wit...
You just launched a new interactive ad campaign and corresponding landing page. You discussed the page design with your team. You know your customers. You've built out the landing page to meet their expectations and be consistent with the campaign. All done, right? Businesses undercut the potential...
QTel is one of the largest telecommunications firms in New York. With a customer base of 10,000 companies, the firm provides small and medium-sized businesses with a comprehensive array of communications products and services, such as fully integrated broadband data and voice services. One of the la...
The adaptation of technologies that were once exclusive to big science and the military for commercial public use has become a characteristic of our times. Notable among them are global positioning systems and geographic information systems, both of which have been growing in adoption as their tec...
With the ongoing development of wireless telecommunications and shared application and data resources, the practice of integrating geographic information systems with conventional data analysis and decision support systems is on the rise. This trend is having a profound effect on how products and se...
American Greetings bought BlueMountain.com more than five years ago, scooping up one of the pioneers in the online greeting cards field to build out its own e-cards business. At the time, BlueMountain had built a strong following on the Web, using an artsy approach to cards designs and messages that...
Researchers have long recognized that representing large and diverse data sets visually and spatially offers the potential for improving both comprehension and ease of use. With the confluence of work in geographic information systems, enterprise data systems and distributed computing, this potentia...
Even with a steady stream of database breaches that lead to potential identity theft making headlines nearly every day, e-commerce continues to grow steadily, with many consumers increasingly sanguine about turning over sensitive information such as their credit card numbers to online merchants. St...
The Internet is still a very dangerous environment for conducting business. Lurking in the cyberspace shadows are criminal masterminds bent on stealing personal information and credit card numbers to further fund their activities. Almost daily, stories involving new worms, phishing scams or large s...
As a provider of office furniture to enterprises of all sizes, Haworth, a company with US$1.4 billion in sales to businesses around the world, knew it could benefit by improving its use of e-commerce technology in order to gain efficiency through automation. After all, many of Haworth's customers, f...
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