Mobile

BlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it's very difficult to remake it. It's easier to start from scratch. So what is the plan at BlackBerry -- and will it be ...

Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook cr...

With summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing,...

Jeff Bezos is planning to bring together two separate but equally important projects under his control: the Amazon Kindle Fire and The Washington Post. The Amazon CEO bought the paper slightly more than a year ago as a personal investment. Now the twain shall meet in Project Rainbow, a pilot project...

GT Advanced Technologies and seven of its direct and indirect subsidiaries on Monday announced they had filed for Chapter 11 bankruptcy. GT, which makes sapphire components used in the iPhone, iPad and iPod touch, expects the U.S. Bankruptcy Court for the District of New Hampshire to authorize the c...

The use of personal devices creates a privacy challenge. Employers want access to the devices, and employees want to protect their personal data contained on them. The term "devices" itself is deceiving. Many consider employee-owned devices to be smartphones and tablets, as the term "BYOD," or Bring...

eBay on Tuesday announced that its 12-year marriage to PayPal was coming to an end. The move comes mere months after eBay beat down an attempt by corporate raider Carl Icahn to peel PayPal from the online auction site. "For more than a decade, eBay and PayPal have mutually benefited from being part ...

Amazon is ramping up its innovative hardware product testing and beefing up marketing strategies to give its nearly quarter billion customers better ways to buy its wares using Internet-connected devices. Amazon will boost staffing at its Silicon Valley hardware unit, Lab126, by at least 27 percent ...

Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," expla...

Apple has been plagued by two iPhone 6 issues in recent days: 1) an update to its iOS 8 operating system wound up disrupting cellular connectivity and disabling the Touch ID fingerprint reader to unlock it; and 2) numerous reports surfaced in mainstream and social media that the new iPhone 6 bends.

The power of e-commerce lies in the simplicity and ease of use delivered to customers. Giving customers the ability to quickly find a product, buy it and have it delivered -- without visiting a store or even speak with a salesperson -- lets companies sell on a massive scale with little overhead. How...

Apple's iPhone 6 and 6 Plus went on sale Friday and shattered previous opening-weekend records, selling more than 10 million units during the period. Those sales may just be the start of a virtuous cycle for Apple -- a cycle that could include new product introductions and weighty revenue growth. Th...

The Apple Watch is not a watch. So what exactly is it? Or for that matter, what is any smartwatch from any other maker? No one has done a good job of creating a brand identity for the new segment yet. That leaves the space wide open. Rather than think of the smartwatch as a watch, we should think of...

Sony on Wednesday announced that it will post a loss of $2.14 billion for the fiscal year, far outpacing the loss it previously forecasted. It will take a quarterly write-down charge on the unit as a result. The reduction is due almost entirely to diminished growth in its mobile unit. Sony announced...

The FCC on Tuesday hosted a roundtable discussion on the possibility of Net neutrality rules being applied to mobile networks. Participants in the talk included representatives from The Center for Media Justice, Consumers Union and CTIA. The diverse group voiced a range of nuanced opinions on the su...