Articles by Charlyn Keating Chisholm

Ever wished customers would roll out the virtual red carpet for your new product announcements? Want to create excitement among vendors and consumers? A little buzz could go a long way toward selling many types of products Earlier this month, Forrester Research took a good look at the entertainment industry's online marketing efforts. After surveyi...

As a country, the United States is just beginning to experience the aftermath of the terrorist attacks of September 11th. One of the many consequences, even if not the most drastic, is the downturn in the travel industry The airlines say they collectively lost over a billion dollars during the days that flights were grounded. Airline stock valuatio...

Picture this: You're driving to dear old Mom's house one Mother's Day in the not-too-distant future, when you realize you've forgotten to buy a gift. You whip out your PDA (while safely stopped at a red light, of course) and instantly pull up coupons for flowers, spa days and jewelry, all offered by merchants within a 10-minute drive. You stop in ...

Let's face it. Pop-up ads are annoying. Spam is illegal. Offline advertising is so, well, non-interactive. In response, major U.S. advertisers are, one by one, discovering a new approach to Internet marketing. If your spellchecker is not already saturated with buzz words coined in the Internet era, it's time to add this new term: advergaming.

I love targeted e-mail. When I check my e-mail, I look forward to receiving messages that are timely, interesting and help me save money. Businesses I know and trust that send me the right marketing messages are often rewarded with a sale -- or at least some of my attention, which always seems to be in short supply I love targeted e-mail about as m...

Around this time last summer, my mother made her Christmas shopping list. It's a tradition for her to start early. The general idea is to avoid the crowds, traffic and general madness of seasonal shopping I suggested she shop online. I gave her the usual litany of benefits -- she could shop from the sofa, avoid the lines, be done in an evening or t...

When online portal CitySearch.com announced layoffs of 90 employees this month, it was billed as a cost-cutting measure designed to help the company reach its profitability goals The move, like so many similar actions by other companies this year, was blamed on the soft ad market. It is only the latest and most public announcement of the underlying...